Brand Tone

Engaging and Approachable, Humorous, Enthusiastic and Passionate, Direct and Informative, Confident

Brand Values

• •Product Breadth and Availability
• •Customer Service and Support
• •Experience and Reliability
• •Community/Hobby Focus
• •Fun and Engagement

Best Practices

• •Know Your Audience, Speak Their Language: Understand the terminology, humor, and interests of the airsoft, paintball, and tactical gear community. Use it authentically.
• •Inject Personality: Don't be afraid to be humorous and enthusiastic, especially on social media platforms like TikTok. Let the passion for the products and hobby shine through.
• •Balance Fun with Information: While humor and engagement are key, ensure that essential product information, specifications, and safety guidelines (where applicable) are clear, concise, and accurate.
• •Be Confident, Not Arrogant: Highlight strengths like product selection and experience, but maintain an approachable and customer-focused demeanor. "Norway's coolest online store?" is a playful challenge, not a definitive, unchallengeable statement.
• •Maintain Consistency Across Platforms (with Nuance): While the core tone should be consistent, adapt the specific style for each platform. TikTok can be more informal and video-driven, while website copy might be slightly more structured but still retain the brand's personality.

Social Perception

Legitimate and Trusted, Popular (on TikTok), Specialized Retailer, Fast and Efficient

Copy Examples

• •Headline for new tactical gear: "Gear Up, Get Out, Go Domin_Next Adventure Starts Here._" (Tone: Enthusiastic, Direct)
• •Social media post (TikTok/Instagram): "Weekend warrior mode: ACTIVATED! What's in your loadout? Show us & tag #GameOnNO! (Warning: may cause extreme coolness)." (Tone: Engaging, Humorous, Community-focused)
• •Email subject for a sale: "Don't just play the game, OWN IT. Up to 30% off everything you need to be legendary." (Tone: Confident, Enthusiastic)
• •Product description snippet for a popular airsoft rifle: "Tired of being outgunned? This beast isn't just an airsoft rifle, it's a statement. Precision, power, and pure awesome. Ready to upgrade your game? Yeah, we thought so." (Tone: Confident, Humorous, Direct)
• •About Us section snippet: "Since 2004, Game-On.no has been the Nordic's go-to for all things airsoft, airguns, and tactical gear. We're not just a store; we're enthusiasts, tinkerers (ask about our Mystery Boxes!), and your partners in adventure. Norway's coolest online store? We let our gear (and our awesome customers) do the talking." (Tone: Approachable, Passionate, Confident)