Brand Tone

Enthusiastic, Passionate, Friendly, Welcoming, Community-Focused, Helpful, Knowledgeable, Playful & Engaging

Brand Values

• •Community Building
• •Passion for Gaming
• •Customer Experience
• •Inclusivity
• •Fun & Enjoyment

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to – gamers of various types. Use terminology they're familiar with (e.g., "TCGs," "RPGs," "meeple," "draft") but remain accessible to newcomers.
• •Emphasize Community and Connection: Frame messages around shared experiences, events, and the joy of playing together. Use words like "join us," "our community," "together," "meet fellow gamers."
• •Stay Enthusiastic and Passionate: Let genuine excitement for games shine through. Use positive language, exclamation points where appropriate (but don't overdo it), and share your love for the hobby.
• •Be Genuinely Helpful and Welcoming: Ensure copy is inviting, especially for those new to gaming or the store. Offer help, answer questions clearly, and make everyone feel like they belong.
• •Maintain Visual and Verbal Consistency Across Platforms: While the style might vary slightly (e.g., TikTok being more informal than a website announcement), the core friendly, enthusiastic, and community-driven tone should be recognizable everywhere. Use consistent branding elements alongside the tone.

Social Perception

Positive Reputation, Hub for Gamers, Knowledgeable and Friendly Staff, Welcoming Environment, Valued Event Host

Copy Examples

• •Your next adventure starts at Gameology! Dive into a massive world of board games, TCGs, RPGs, and miniatures. Our friendly crew is always here to help you find the perfect game or join our next event. Let's play!
• •Unleash the magic! Be the first to experience the new [Set Name] at Gameology's pre-release event! Join our awesome community for epic battles, great company, and a chance to snag exclusive goodies. New players always welcome!
• •Guess what just hit our shelves?! 🎉 [Game Name], the highly anticipated [briefly describe game type, e.g., strategy game of cosmic exploration], is here! Swing by Gameology Pasadena or Upland and grab your copy before it vanishes!
• •Big shoutout to all the amazing adventurers who joined our D&D night yesterday! The energy was incredible! What new quests should we embark on next? Share your ideas below! #GameologyCommunity #TabletopRPG
• •(Upbeat music, quick cuts of games, people playing, staff smiling) Looking for fun? 🤔 Gameology's got you covered! ✅ New Games Weekly ✅ Epic Events ✅ Awesome Community ✅ Your Happy Place! Come hang out! #GameStore #BoardGames #TCG #Pasadena #Upland