Brand Tone

Passionate, Community-Focused, and Approachable

Brand Values

• •Passion for Hobbies
• •Community Building
• •Inclusivity and Growth
• •Accessibility
• •Service

Best Practices

• •Speak from a Player's Perspective: Always write as if you are a fellow enthusiast. Use common game terminology, share in the excitement of new releases, and understand the culture behind the products.
• •Prioritize Community over Commerce: Frame your messages around shared experiences. Instead of "Buy this now," try "Get your friends together for a game night with this." Invite conversation by asking questions in every post.
• •Be a Guide, Not Just a Seller: Continue creating "how-to-play" content, unboxings, and beginner's guides. This builds trust and positions the brand as an authority and a helpful resource, which is invaluable for retaining customers.
• •Keep the Tone Approachable and Fun: Use humor, emojis, and a casual voice where appropriate, especially on platforms like TikTok and Instagram. Avoid overly corporate or sterile language. Let the passion and fun of the hobbies shine through.
• •Localize Your Content: Continue using location-specific hashtags and mentioning your physical stores in Concepción. This reinforces the brand's identity as a local hub and strengthens its connection to the Chilean gaming community.

Social Perception

The public perception of Game of Magic Singles appears to be that of a reliable and engaged local hobby store. The brand is seen as more than just a retailer; it is a community hub that understands its customers' passions. Their active and helpful social media presence, particularly the "how-to-play" videos, positions them as knowledgeable and eager to help newcomers, which likely fosters loyalty and positive sentiment. While widespread reviews are not readily available, the high engagement on their TikTok and Instagram posts suggests a healthy and positive relationship with their audience.

Copy Examples

• •The reinforcements have arrived! The new Warhammer 40k Kill Team box is here to dominate the tabletop. We're just as excited as you are to build and paint these miniatures. Are you going loyalist or heretic with this one? Let us know! Available now in-store and online. #Warhammer #KillTeam #MiniaturePainting #HobbyLife #GameOfMagicTienda
• •Level up your game night! This weekend only, get 15% off all board games. From quick and chaotic games like 'Taco Cat Goat Cheese Pizza' to epic strategy sessions, we've got something for your crew. It's our way of sharing the passion. Let the games begin! #BoardGames #GameNight #SpecialOffer #ChileGamers
• •Think you've got the best deck in Concepción? Prove it! Friday Night Magic is back at Game of Magic. Join our community for some friendly competition, awesome plays, and great prizes. All skill levels welcome we're all here to share the magic! Tag your rival below! #FNM #MagicTheGathering #MTGChile #TCG #Concepcion
• •That feeling when you pull the one card you've been searching for! What's the best card you've ever pulled from a pack? (Poll Options: "A VMAX Charizard!" / "Still hunting for it!") #PokemonTCG #CardCollector #Unboxing #TheChase
• •Game of Magic Singles started as a dream between two brothers who spent over 20 years immersed in the worlds of Magic and Pokémon. Today, we've grown into four stores, but our mission remains the same: to create a space for every player and collector. We're not just a store; we are a community dedicated to the joy of the hobby. Welcome.