Brand Tone

friendly, enthusiastic, and customer-focused

Brand Values

• •Competitive Pricing/Value
• •Wide Selection & Availability
• •Trustworthiness & Reliability
• •Customer Service & Satisfaction
• •Passion for Gaming

Best Practices

• •Focus on the Gamer: Use language that resonates with gaming enthusiasts. Words like "epic," "adventure," "unlock," "level up," "quest," and "discover" can enhance engagement.
• •Emphasize Value and Deals Clearly: Since competitive pricing is a core value, ensure that promotional language is straightforward and highlights the savings or benefits for the customer.
• •Maintain a Helpful and Approachable Voice: Even when describing complex games or technical accessories, keep the language clear, concise, and friendly. Offer support and guidance.
• •Show, Don't Just Tell, Trustworthiness: Instead of simply saying "we are trusted," incorporate elements like "serving X million customers since YYYY," or "check out our thousands of positive reviews" to build credibility.
• •Keep it Energetic and Positive: Gaming is about excitement and enjoyment. Let that enthusiasm shine through in the copy, using active voice and vibrant descriptions where appropriate.

Social Perception

Customers generally praise Game Kings for fast shipping, well-packaged items, excellent customer service, and good deals. They are often described as a trusted and established retailer.

Copy Examples

• •Level up your playtime without emptying your wallet! Dive into our Hot Deals section for epic games at prices that can't be beat. Your next adventure starts here at Game Kings!
• •Been searching high and low for that elusive retro classic? Or maybe the latest blockbuster? Game Kings has got your back! With a massive collection and new titles added daily, we're your one-stop UK shop for all things gaming!
• •Why wait to play? At Game Kings, we dispatch orders the same day with FREE UK delivery on everything! Trusted by over 2.5 million gamers since 2011 – join the kingdom!
• •Unleash the full power of your console! From must-have accessories to the hottest new releases, Game Kings delivers the gear and games you need. Got a question? Our friendly team is ready to help!
• •Don't just play the game, LIVE it! Discover immersive worlds and thrilling stories with our curated selection. At Game Kings, we're as passionate about gaming as you are!