Brand Tone

friendly, welcoming, enthusiastic, and community-focused

Brand Values

• •Community Building: Creating a "fantastic gaming community" and a "place where gamers come to play games" is a recurring theme. They emphasize providing a space for people to connect, make new friends, and share their passion for gaming.
• •Inclusivity & Welcoming Atmosphere: They strive to provide a "family friendly environment" and a "bright place" where everyone feels welcome. The SWOT analysis noted a desire to differentiate from "dungeon-like" game stores to appeal to a broader audience, including families.
• •Passion for Gaming: A deep love for various types of non-electronic games, from board games and card games to RPGs and miniatures, is evident.
• •Customer Service & Knowledge: Testimonials frequently highlight helpful and knowledgeable staff who can assist with product information and learning new games.
• •Support for Local Gaming: Actively hosting events, tournaments, and leagues for various games demonstrates a commitment to fostering local gaming scenes.

Best Practices

• •Emphasize "Community" and "Welcome": Use words like "community," "friends," "family," "together," "welcome," and "join us" frequently. Highlight the inclusive and friendly atmosphere.
• •Use Enthusiastic and Positive Language: Incorporate an upbeat and excited tone. Use exclamation points where appropriate and convey a genuine passion for gaming. Words like "epic," "awesome," "discover," "adventure," and "fun" can be effective.
• •Be Knowledgeable but Accessible: While showcasing expertise in games, ensure the language is understandable and inviting to newcomers. Avoid overly technical jargon unless explained. Staff are often praised for being informative for new players.
• •Focus on Shared Experiences: Frame gaming not just as a product, but as an activity that creates memories and connections. Use phrases like "bring family back around the table" or "share the joy of games."
• •Engage and Interact: Ask questions, encourage user-generated content, and respond to comments and messages in a friendly and approachable manner, mirroring the helpful in-store staff interactions.

Social Perception

Game Haven is generally perceived very positively by its customers and the local gaming community. Customers consistently praise the friendly and knowledgeable staff, the wide selection of games, and the welcoming, community-oriented environment. It's seen as a go-to spot for specific games like Magic: The Gathering, Pokémon, and D&D, and a place where both new and experienced players feel comfortable. The stores are described as "bright" and a good place to learn and play. The emphasis on being a "family friendly environment" is also noted.

Copy Examples

• •Your next adventure starts at Game Haven! Whether you're a seasoned strategist or just curious about tabletop games, our friendly crew is here to guide you. Discover new favorites, join a vibrant community, and bring friends and family back around the table. What will you play today?
• •Ready for some Friday night fun? Join us at Game Haven for Friday Night Magic! Sling spells, meet fellow Planeswalkers, and dive into epic battles. New players always welcome – our community is all about sharing the fun of the game!
• •Guess what just landed at Game Haven?! 🤩 The latest [Game Name] expansion is here, packed with [mention a key feature or two]! Swing by and grab yours before they vanish like a hidden treasure!
• •We LOVE seeing our Game Haven family in action! Tag us in your game night photos or share your favorite Game Haven memory for a chance to be featured. Let's celebrate the amazing community we're building together! #GameHavenFamily #TabletopAdventures
• •For over 14 years, Game Haven has been more than just a store – it's a community hub where friendships are forged over dice rolls and card shuffles. We believe in the power of games to bring people together. Come find your people, your passion, and your next favorite game with us!