Brand Tone

Sophisticated, Playful, and Modern

Brand Values

• •Quality Craftsmanship
• •Social Connection
• •Aesthetic Elegance
• •Modern Nostalgia

Best Practices

• •Always use clean, high-quality, and minimalist photography that showcases the product as a piece of design. Let the images speak to the "sophisticated" value.
• •The copy should be short, smart, and engaging. Use playful headlines and straightforward body text. Avoid overly technical jargon and focus on the experience and feeling ("Chill & Play").
• •In your storytelling, bridge the gap between the classic, beloved nature of the games and the fresh, modern materials and design. Use words like "reimagined," "revived," and "classic-meets-contemporary."
• •Frame the products as tools for connection. Use language that evokes gatherings, friendships, family, and making memories. Ask engaging questions in captions to foster a sense of community.
• •Use words that reflect the quality and price point without sounding pretentious. Terms like "premium," "handcrafted," "curated," and "statement piece" reinforce the brand's value proposition. Avoid discount-heavy language; instead, frame promotions as exclusive offers or seasonal events.

Social Perception

Perceived as a premium, niche lifestyle brand targeting a discerning customer base that values aesthetics, quality, and unique local products, also seen as trendy and desirable among a fashion-conscious, younger audience.

Copy Examples

• •Introducing the Onyx Chess Set. Classic strategy, redefined in crystal-clear acrylic and smoke. This isn just a game; it a statement. #GameGuru #ModernHeirloom #DesignInPlay
• •Summer nights just got an upgrade. Our durable, waterproof acrylic sets are made for every sunset and friendly challenge. Where will you take your game? #GameGuru #ChillAndPlay #SummerNights
• •GameGuru transforms classic board games into functional art. Crafted from premium acrylic, our collections are designed for the modern home and the timeless player.
• •Searching for a gift that s unique, stylish, and guarantees a good time? From birthdays to housewarmings, give the gift of connection and design. Explore our collection of handcrafted board games and find their new favorite thing.
• •Game night at your place. Who are you inviting?