Brand Tone

Passionate, celebratory, fan-focused, energetic, inclusive, friendly, and approachable, fostering a high-energy, collective spirit.

Brand Values

• •Fan-Centricity
• •Community and Connection
• •Self-Expression and Customization
• •Quality and Style
• •Social Responsibility

Best Practices

• •Always Use Energetic and Positive Language: Employ active, celebratory words. Use exclamation points and enthusiastic phrases like "Let's Go!" to mirror the excitement of a live sporting event.
• •Focus on "You" and "Your": Center the copy on the customer's identity as a fan. Phrases like "Your Team," "Your Style," and "Show your pride" make the message personal and empowering.
• •Incorporate the Value of Community: Regularly use words like "community," "team," "together," and "fans." This reinforces the idea that buying the gear makes them part of a larger, passionate group.
• •Highlight Both Style and Spirit: Don't just sell a logo; sell a look. Blend sports passion with fashion by using words like "stylish," "chic," "standout piece," and "fashionable" to describe how fans can wear their loyalty.
• •Maintain Authenticity and Transparency: Be clear about the brand's social mission and operational details (like shipping limitations). This builds trust and shows the brand has a personality and values beyond just commerce.

Social Perception

Largely positive; customers love the beautiful, stylish, and unique designs, fast delivery, and good value. Minor issues include lack of international shipping and potential confusion with similarly named businesses.

Copy Examples

• •Bleed your team's colors. 🎨 Our new collection is here to get you game-day ready. From bold bling to subtle statements, wear your pride your way. Tap to shop and show them who you're cheering for!
• •It’s More Than a Game. It’s a Lifestyle. The roar of the crowd, the thrill of the win... capture that feeling every day. Our latest gear is designed for the truest fans. Gear up, stand out, and support your team in style.
• •Your Team, Your Colors, Your Style. We believe every fan deserves to show their spirit. Customize your perfect game-day look with us and be part of the community that cheers louder.
• •GAME DAY GIVEAWAY! 🏈 Who are you repping this weekend? Drop a pic of your game-day setup or outfit in the comments below for a chance to win a $50 gift card. Let's see that team spirit! #GamedaysGear
• •Look good, feel good, do good. This piece doesn't just show off your team pride—it makes a difference. With every purchase, you're joining us in our commitment to support children in need. That's the real team win.