Brand Tone

Passionate & Enthusiastic, Community-Oriented & Inclusive, Supportive & Encouraging, Practical & Informative, Friendly & Approachable

Brand Values

• •Love for Baseball/Softball
• •Community Focus
• •Quality & Excellence
• •Accessibility & Service
• •Hard Work & Inspiration

Best Practices

• •Ensure copy reflects the core mission of promoting baseball/softball, serving the Queens community, and inspiring athletes.
• •Continue using inclusive language. Ensure English copy is welcoming and relatable to a diverse local audience. Use baseball-specific terms naturally, but explain where necessary for broader appeal.
• •Integrate the tagline "Work Hard, Play Inspired" or its sentiment into messages to reinforce the brand's encouraging and motivational stance.
• •Let the love for the game shine through. Use vibrant, positive language when talking about baseball, softball, training, and community events.
• •Ensure that essential details (booking, services, location, new features) are communicated clearly and directly, making it easy for customers to engage.

Social Perception

Valued Local Resource, Positive & Welcoming, Reliable & Well-Equipped, Community Hub

Copy Examples

• •Your Field of Dreams in Flushing, Queens. Step up to the plate at Game 162 Baseball – where passion meets practice. Book your cage today!
• •Level up your swing! 🚀 Our new [Equipment Name, e.g., Spinball turret feeder] is here to help you get those reps in, even when you're flying solo. Perfect for dedicated players ready to Work Hard, Play Inspired! #game162baseball #QueensBaseball #BattingCages #BaseballTraining #WorkHardPlayInspired
• •Hey Neighbors! Don't miss our upcoming [Event Name, e.g., Youth Clinic / Meet & Greet]! It's more than just baseball; it's about our amazing Queens community coming together to share the love of the game. Details and RSVP on our website! [Link]
• •Game 162 Baseball isn't just a facility; it's a home for Queens' aspiring athletes. We believe in the power of America's pastime to unite our diverse community. We provide top-notch equipment and a supportive environment because we know that dedication here builds inspiration everywhere. Come find your swing with us.
• •Rain or shine, the game goes on at Game 162 Baseball! Top-quality cages, pro-level machines, and a space for every player in Queens to hone their craft. Book your session and let's play ball! #Flushing #BaseballLife