Brand Tone

Nostalgic & Passionate, Custom & Personalized, Enthusiastic & Appreciative (of gaming culture), Approachable & Friendly, Quality-Focused

Brand Values

• •Preservation of Memories
• •Personalization & Individuality
• •Celebration of Gaming Culture
• •Quality Craftsmanship
• •Customer Connection

Best Practices

• •Speak the Gamer's Language (Authentically): Use terminology and references that resonate with gamers (e.g., "level up," "8-bit classics," "epic quest") but avoid forced or outdated slang. Understand the sentiment behind different gaming eras and genres.
• •Emphasize Nostalgia and Emotion: Connect with the powerful memories and emotions associated with specific games. Use words that evoke feelings of joy, adventure, and accomplishment.
• •Highlight Personalization and Uniqueness: Stress the custom-made aspect of the service. Each frame tells a personal story, so the copy should reflect that individual connection.
• •Maintain Enthusiasm and Passion: Let the genuine love for gaming shine through in the copy. Whether it's website text, social media captions, or email newsletters, the excitement should be palpable.
• •Be Approachable and Build Community: Especially as a smaller business, a friendly and direct tone can foster a strong connection with customers. Encourage interaction, share customer creations (with permission), and respond to comments and messages in a personal way.

Social Perception

Positive, Niche & Collectible Focus, Appreciation for Craftsmanship, Community Engagement (Emerging)

Copy Examples

• •Headline: Your Favorite Game. Your Wall. Your Story. Body: Don't let those cherished game boxes gather dust. Frame A Game helps you transform your most treasured titles into stunning wall art. Relive the adventure, every single day. What game will you immortalize? Tone: Nostalgic, Personalized, Celebratory.
• •Headline: Level Up Your Decor! Body: From the 8-bit classics to modern masterpieces, give your favorite games the display they deserve. Custom-crafted frames, made with passion for gamers, by a gamer. Let's frame your legend. Tone: Enthusiastic, Quality-Focused, Approachable.
• •Headline: Beyond the Pixels: Art Worth Displaying. Body: We believe gaming is an art form. Our custom frames protect and showcase the box art and disc that defined your gaming journey. It's more than a game; it's a piece of your history. Tone: Appreciative (of gaming culture), Quality-Focused, Nostalgic.
• •Social Media Post (Instagram/Facebook - with an image of a newly framed retro game): Remember this gem? ✨ So many hours, so many memories! We had a blast framing this piece of gaming history. What's the one game you'd love to see on your wall? Let us know below! 👇 #FrameAGame #RetroGaming #CustomFrames #GamingMemories #VideoGameArt Tone: Nostalgic, Engaging, Community-Focused.
• •TikTok Video Idea Description: Watch us frame the legendary [Game Name]! 🔥 From classic cart to epic wall art. Want to get your own game framed? DM us or visit frameagame.co.uk! Use TIKTOK10 for a surprise! 😉 #FrameAGame #CustomGaming #GameCollector #GamingSetup #ReliveYourMemories Tone: Energetic, Enthusiastic, Call-to-Action.