Brand Tone

Creative & Artistic, Community-Oriented & Collaborative, Supportive of Independent Artists, Engaging & Dynamic, Accessible

Brand Values

• •Promotion of Art & Culture: Dedicated to enhancing Mexico's creative and artistic scene, particularly in illustration and street art.
• •Support for Artists: Providing a platform for both local and international artists to showcase and sell their work.
• •Community Building: Aiming to strengthen the creative community in Mexico City.
• •Independence & Collaboration: Valuing and promoting independent artistic work and collaborative projects.
• •Cultural Enrichment: Offering diverse cultural experiences through various events and activities.

Best Practices

• •Embrace Visual Language: Use descriptive and evocative words that paint a picture, mirroring the visual nature of the art Gama Crea promotes. Think vibrant, bold, dynamic, raw, intricate.
• •Champion the Artists: Always highlight the artists. Share their stories, their inspirations, and the messages behind their work. Position Gama Crea as the facilitator of their talent.
• •Foster a Sense of Community: Use inclusive language ("join us," "together," "our community"). Encourage interaction and dialogue. Make followers feel like they are part of the Gama Crea family.
• •Stay Authentic and Edgy (where appropriate): Reflect the spirit of street art and independent creation. Don't be afraid to be a little unconventional and passionate in your communication, aligning with the "fun" and dynamic perception of the gallery.
• •Be Informative and Accessible: Clearly communicate event details, workshop information, and how to purchase art. Ensure the language is welcoming to both seasoned art lovers and newcomers.

Social Perception

Gama Crea is perceived as a significant and lively hub for urban art, illustration, and contemporary graphic arts in Mexico City, particularly within the Condesa neighborhood. It is seen as a supportive platform for artists and a key player in the local cultural scene. The gallery is recognized for its focus on specific art forms like street art, illustration, and even tattoo art and animation. It is considered an accessible space for art enthusiasts, offering free exhibitions and various public programs.

Copy Examples

• •Headline: Dive into the Urban Canvas: Discover Gama Crea. Body: Explore the vibrant heart of Mexico City's street art and illustration scene. At Gama Crea, we champion independent artists and ignite creative conversations. Join us for our latest exhibition! #GamaCrea #ArteUrbano #IlustracionCDMX
• •Headline: Your Walls Are Waiting. Art That Speaks. Body: Bring home a piece of Mexico's dynamic art scene. The Gama Crea Online Store features exclusive prints from groundbreaking illustrators and urban artists. Support creativity, own originality. #ArteConImpacto #GamaCreaStore
• •Headline: More Than a Gallery, It's a Movement. Body: Gama Crea: Fostering a community where street art, illustration, and passion collide. From workshops to festivals, we're building the future of art, together. Get involved! #ComunidadCreativa #CulturaGama
• •Headline: Unleash Your Inner Artist: Workshops at Gama Crea. Body: Ready to create? Our workshops, led by renowned artists, are designed to inspire and upskill. Whether you're a pro or just starting, find your spark with us. Check our schedule! #AprendeArte #GamaCreaWorkshops
• •Headline: Experience the Hype: Semana Diabla Festival is Coming! Body: Get ready for Gama Crea's electrifying Semana Diabla festival! A celebration of independent artists, bold expressions, and the raw energy of street art. Don't miss out! #SemanaDiabla #FestivalDeArte #GamaCreaEventos