Brand Tone

Friendly and Welcoming, Supportive and Student-Centered, Professional and Experienced

Brand Values

• •Community: Fostering a sense of belonging among students from around the world.
• •Quality Education: Providing effective English language instruction with experienced teachers.
• •Student Focus: Prioritizing student needs through small classes and personalized attention.
• •Cultural Experience: Offering more than just language classes, but an immersion into Galway and Irish culture through social activities.
• •Accessibility (in terms of course offerings): Providing various class timings (morning, afternoon, evening, online) to suit different schedules.

Best Practices

• •Show, Don't Just Tell: Use student testimonials, photos, and stories to illustrate the positive and friendly atmosphere, rather than just stating it.
• •Highlight the small class sizes and personalized attention.
• •Emphasize the cultural experience and social activities offered.
• •Showcase experienced instructors and exam preparation courses.
• •Incorporate student quotes that praise teachers and the supportive learning environment.

Social Perception

Positive, Reputable, Welcoming to International Students, Good Value

Copy Examples

• •Welcome to the Galway English Academy, a small, family-run school in the heart of Galway City.
• •Experience a fun and friendly atmosphere where you'll feel right at home.
• •Our experienced instructors provide quality education tailored to your individual needs.
• •Join our vibrant community of students from around the world and make lifelong friends.
• •Prepare for your Cambridge FCE or CAE exam with our intensive preparation courses.