Brand Tone

Relatable, Humorous, Passionate, Informal and Friendly

Brand Values

• •Passion for Equestrianism
• •Self-Expression and Individuality
• •Community
• •Comfort and Casual Style
• •Humor

Best Practices

• •Know Your Audience Deeply: Understand the specific language, inside jokes, and everyday experiences of equestrian enthusiasts. Speak their language authentically.
• •Embrace Relatable Humor: Continue incorporating witty, slightly irreverent, and understanding humor that resonates with the target demographic's passion and challenges.
• •Prioritize Passionate Language: Use words and phrases that convey a genuine love and enthusiasm for horses and the equestrian lifestyle. Let the passion shine through.
• •Maintain an Informal and Friendly Voice: Keep the language conversational, approachable, and avoid overly formal or corporate jargon. Make the brand feel like a friend.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and any other customer touchpoint is aligned to build a cohesive brand personality.

Social Perception

Positive within its niche, Niche and Community-Driven, Seen as Fun and Relatable

Copy Examples

• •Facebook/Instagram Ad (Image: Person happily wearing a "Galoppos" hoodie at a stable): Headline: "Fluent in Horse? So are our hoodies. 😉🐴" Body: "Mud, hay, and happy sighs – just a normal day, right? Our Galoppos gear gets it. Super comfy, a bit cheeky, and 100% for the horse-obsessed. Find your new favorite stable-to-street look! #Galoppos #Pferdeliebe #EquestrianStyle #StableLife"
• •TikTok Video Teaser (Text overlay on a fun video of someone struggling with a mischievous pony, then relaxing in a Galoppos shirt): Text: "That moment you realize your horse is the boss... but you wouldn't have it any other way. 😂❤️ #Galoppos #HorseLife #FunnyHorse #EquestrianHumor" (Link to product in bio)
• •Product Description (for a t-shirt with a witty slogan like "My horse is my therapist"): "Some call it an obsession, we call it therapy. And this tee? It's your official uniform. Soft, comfy, and says what every horse person is thinking. Perfect for barn days, coffee runs, or explaining why you're *always* covered in hay. Warning: May cause knowing nods from fellow equestrians."
• •Email Newsletter Subject Line: "Barn Hair, Don't Care (But Our New Hoodies? You'll Care 😍)"
• •Instagram Story Poll (Image: Two different new design mockups): "Spill the (feed) beans! 🗣️ Which new Galoppos design are you OBSESSED with? Vote now & help us choose our next drop! 👇 #GalopposCommunity #NewCollection #HorseFashion"