Brand Tone

Authentic & Story-driven, Proud & Passionate, Adventurous & Cosmopolitan, Conscious & Responsible, Friendly & Approachable

Brand Values

• •Heritage & Culture
• •Sustainability & Ethical Production
• •Originality & Uniqueness
• •Quality Craftsmanship
• •Connection & Storytelling
• •Cosmopolitan Spirit

Best Practices

• •Highlight the brand's Galician heritage and connection to nature and maritime culture.
• •Emphasize the use of sustainable materials and ethical production practices.
• •Tell the story behind each design, connecting it to a specific element of Galician culture or nature.
• •Use inclusive and welcoming language to create a sense of community and connection.
• •Incorporate relevant hashtags such as #galohabrand, #espiritugaloha, and #galohaporelmundo to encourage user-generated content.

Social Perception

Positive & Admired, Authentic & Meaningful, Innovative & Fresh, High Quality, Growing Recognition

Copy Examples

• •"Discover the spirit of gAloha! Shirts made with organic cotton, inspired by the Galician coast. Wear your heritage with pride. #galohabrand"
• •"XACOBEO Collection: Where Galician tradition meets modern style. Limited edition designs, crafted in Spain with sustainable materials. Explore the story. #espiritugaloha"
• •"From the sea to your wardrobe: Our 'Percebes' shirt captures the wild beauty of the Galician coast. Made with ECOVERO viscose, designed for adventure. #galohaporelmundo"
• •"More than just a shirt, it's a story. Each Galohabrand garment is a tribute to our heritage, crafted with passion and respect for the environment. gAloha!"
• •"Join the gAloha tribe! Share your adventures wearing our Galician-inspired designs. Tag us with #galohabrand and show your spirit!"