Tono de Marca

Accessible and Value-Driven, Passionate and Authentic, Visually Bright and Trendy

Valores de Marca

• •Affordability
• •Quality for the Price
• •Comprehensiveness
• •Functionality

Mejores Prácticas

• •Lead with Value, Follow with Features: Always start with the core message of affordability and value. Then, support it with specific, practical features (e.g., 'An unbeatable price for a rug that's fully waterproof with 1200D fabric').
• •Use Authentic Rider Language: Incorporate terms and scenarios that real riders understand (e.g., 'perfect for hacking out,' 'survived a downpour,' 'great for everyday schooling'). This reinforces the 'by riders, for riders' message.
• •Be Transparent and Manage Expectations: Acknowledge the brand's position. Instead of claiming to be the absolute 'best,' use phrases like 'excellent value,' 'quality you can afford,' and 'the smart choice for your everyday needs.' This builds trust and counters skepticism about quality.
• •Balance Visual Style with Practicality: On visual platforms like Instagram, let the trendy, colourful images capture attention, but ensure the captions reinforce the practical benefits and affordable price point. The visuals say 'style,' the copy says 'smart.'
• •Maintain a Consistent Voice Across All Channels: Whether writing a website product description, a Facebook post, or an eBay listing, the core tone should remain the same: friendly, practical, and focused on delivering affordable quality for the passionate, everyday equestrian.

Percepción Social

Gallop Shop UK is generally seen as a go-to source for budget-friendly equestrian essentials due to low prices and good value for money on certain items like rugs and riding tights. However, there is skepticism regarding the quality of critical equipment like saddles, and some criticism exists concerning customer service and delivery times, creating a mixed perception of risk for potential buyers.

Ejemplos de Copy

• •Your Style, Their Comfort. Unbeatable Price. Why choose between vibrant colour and quality? Our new collection of Pro Comfort Saddle Pads gives you both. Engineered for breathability and style that lasts. Swipe to find your perfect match. #GallopShopUK #MatchyMatchy #AffordableEquestrian
• •From muddy fields to sunny arenas. Our gear is made for real riders. Durable, comfortable, and stylish enough for that perfect photo op. And the best part? It won't cost a fortune. Tap the link in bio to shop the look. #GallopEquestrian #RidingLife #HorseRiding
• •Weather the Storm Without Breaking the Bank. Our best-selling 1200D Trojan Turnout Rugs are back in stock. Trusted by riders across the UK for their durability and fit. Shop now for quality protection at a price you'll love.
• •The Everyday Tights You'll Never Want to Take Off. Combining the four-way stretch of your favourite leggings with the practical features every rider needs. Featuring a secure, non-slip high waistband and a phone pocket so deep you'll forget it's there. Effortless comfort and style, ride after ride.
• •Still Thinking About It? Your cart is waiting! Complete your order now and enjoy free UK delivery on us. Quality equestrian gear at prices that make sense. Don't miss out.