Brand Tone

Helpful, reliable, and customer-centric, professional, direct, supportive, reassuring, friendly, focused on problem-solving and satisfaction.

Brand Values

• •Customer Satisfaction
• •Affordability and Value
• •Reliability
• •Canadian Identity
• •Accessibility

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, straightforward language in all communications, from product descriptions to ad copy. Avoid jargon and focus on conveying information efficiently.
• •Lead with Customer Support: Frame marketing messages around customer benefits and support. Highlight free shipping, easy returns, and responsive customer service as key reasons to buy.
• •Amplify Customer Voices: Actively use positive customer testimonials and reviews in marketing materials. This reinforces the brand's reliability and builds social proof.
• •Maintain a Helpful and Proactive Stance: In all customer interactions—whether on social media comments or email—be proactive in offering help and resolving issues. Publicly responding to concerns demonstrates transparency and reinforces the customer-centric value.
• •Be Consistently Canadian: Subtly reinforce the brand's Canadian roots in copy where appropriate. This can build a stronger connection with the domestic target audience who appreciates supporting local businesses.

Social Perception

Overwhelmingly positive; viewed as legitimate, trustworthy, and highly regarded for exceptional, responsive customer service; quick to resolve issues, leading to loyal customers and recommendations; appreciated for straightforward shopping and fast delivery.

Copy Examples

• •Transform your backyard into the ultimate summer retreat. Our new Monaco Patio Set is designed for comfort and built to last through every Canadian season. Easy to assemble and even easier to enjoy. Shipped free, right to your door. Have a question? Our team is here to help you get ready for summer. #GalleryCanada #PatioSeason #CanadianLiving
• •Happy pets, happy home. 🐾 Our new orthopedic pet bed provides the ultimate comfort for your furry family member. Durable, easy to clean, and stylish enough for any room. We're dedicated to offering quality your whole family can count on—two-legged or four! #HomeGoods #PetLovers #ShopLocalCA
• •Following up on your recent Gallery Canada order #[Order Number]
• •Quality Kitchen Essentials. Priced Right, Shipped Fast. Everything you need to create meals and memories.
• •Find your focus with our ergonomic home office desk. Crafted for stability and designed with simple, clean lines, it offers ample space for all your essentials. Assembly is straightforward with our clear instructions, and should you need any assistance, our dedicated customer service team is just an email or phone call away. We're here to help you build a workspace you'll love.