Brand Tone

Welcoming, passionate, and community-focused

Brand Values

• •Inclusivity and Diversity
• •Artist Empowerment
• •Community Engagement
• •Celebration of Craft
• •Sustainability and Reinvention

Best Practices

• •Lead with the "Who": Always start with the artist. Before describing the art, introduce the creator and their unique perspective or story. This reinforces the value of Artist Empowerment.
• •Use Inclusive, Welcoming Language: Employ words like "you," "we," "our community," and "join us." Frame events and the gallery itself as a space for everyone, dismantling the intimidating barrier that can sometimes surround fine art. This maintains the Approachable tone.
• •Tell the Story of the Object: Don't just list the medium and dimensions. Is it made from reclaimed materials? Inspired by a specific memory? Took 50 hours to weave? Sharing these details celebrates Craft and adds value beyond the visual.
• •Embrace Your Niche: Lean into the identity as a "Woman, Latinx, and Queer Artist-owned" space that champions the under-represented. This is a powerful differentiator and reinforces the value of Inclusivity. It's not just a tagline; it's a core mission that should be woven into the narrative.
• •Ground it in Cleveland: Continue to use location-specific tags and mention local events. This strengthens the sense of Community Engagement and makes the gallery a destination and a proud local institution.

Social Perception

Perceived as a vital and accessible component of the Cleveland cultural landscape, a champion of local talent, and a space focused on authentic connection. It is seen as a discovery point within the 78th Street Studios, progressive, important, and purpose-driven.

Copy Examples

• •Meet the hands and heart behind the art. ✨ We're honored to feature the work of [Artist Name], whose passion for [medium] comes through in every piece. For them, art is a way to '[Quote from artist statement].' Swipe to see their process and come experience the story in person this Third Friday, 5-9 PM.
• •Ready to play with clay? Join us for an introductory ceramics workshop with artist [Artist Name]! This is a fun, no-pressure space to get your hands dirty and create something uniquely yours. No experience necessary—just bring your curiosity. Limited spots available, link in bio to book yours!
• •Art with a story. Our gallery is a proud home for Cleveland's most exciting emerging and under-represented artists. Discover work that speaks to you. Support local creators. Find your next treasure.
• •Just in: The 'Good Weird' has arrived! We're thrilled to launch a new collection of upcycled jewelry from Haley Steinhardt. Each piece transforms the forgotten into something beautiful and bold. Perfect for those who, like us, love to color outside the lines. Shop the collection online or see it sparkle in the gallery.
• •Tired of mass-produced? Your home deserves a story. Find it at Gallery 202. #shopsmall #cleart #localartist #artgallery