Brand Tone

Authoritative, scholarly, accessible, and professional. It conveys expertise and confidence in its collection while maintaining a user-friendly and trustworthy presentation.

Brand Values

• •Authenticity
• •Curation and Quality
• •Cultural Appreciation & Education
• •Expertise
• •Accessibility

Best Practices

• •Educate, Then Sell: Always lead with the artistic and historical significance of a piece. Use precise terminology correctly to build trust and authority before presenting the price or a call to purchase.
• •Emphasize Authenticity and Scarcity: Consistently use words like "original," "limited edition," "masterpiece," "vintage," and "curated." This language justifies the value and appeals to the collector's mindset.
• •Maintain a Refined and Clean Tone: The language should mirror the elegance and precision of the art itself. Avoid overly casual slang, excessive exclamation points, or high-pressure sales tactics.
• •Tell the Story Behind the Art: Each category (like Shunga or Shin-Hanga) and artist has a unique history. Weave these stories into product descriptions and content to create a richer, more engaging experience for the buyer.
• •Balance Expertise with Clarity: While using specific art terms is crucial, ensure the overall message is clear and the path to purchase is simple. The customer should feel informed, not intimidated.

Social Perception

Perceived as a specialized, discreet online dealer for collectors seeking authentic Japanese art. The professional website and secure e-commerce platform lend an air of legitimacy, making it appear as a serious, dedicated source within the niche community of Japanese print collectors.

Copy Examples

• •New Acquisition: A Rare Sharaku Masterpiece from the Edo Period
• •Experience the masterful use of bokashi (shading) in this original 1857 print from the 'One Hundred Famous Views of Edo' series. Each line tells a story of a city in transition, captured by Utagawa Hiroshige at the peak of his artistic power. A certified piece of Japanese history.
• •The Art of a Floating World. Discover Authentic Ukiyo-e Prints from the Masters. Shop the Curated Collection.
• •Buy Authentic Japanese Woodblock Prints. Gallery 1980 - Your trusted source for curated Ukiyo-e, Shin-Hanga & Sosaku-Hanga. Limited edition works by Hokusai, Hiroshige & more. Worldwide shipping.
• •Founded on a passion for Japanese heritage, Gallery 1980 is more than a store; it is a bridge to the past. With over 50 years of collective study, our mission is to preserve and share the stories captured in each woodblock print, ensuring every piece finds a home where its history is cherished.