Brand Tone

Professional, Knowledgeable, Accessible, Inclusive, Passionate, Engaging, Established, and Trustworthy

Brand Values

• •Quality and Expertise
• •Breadth and Diversity
• •Artist Support and Collaboration
• •Customer Focus and Service
• •Cultural Enrichment

Best Practices

• •Emphasize Expertise with Clarity: Use precise language that conveys knowledge about art periods, styles, and artists, but avoid overly academic jargon that could alienate a broader audience. The goal is to be informative and trustworthy.
• •Balance Sophistication with Accessibility: While showcasing high-value art, ensure the language remains welcoming. Highlight the joy and transformative power of art for everyone, not just seasoned collectors.
• •Showcase Passion Authentically: Let genuine enthusiasm for art and artists shine through. Use evocative language to describe artworks and the stories behind them, creating an emotional connection.
• •Maintain a Professional and Respectful Voice: Whether discussing classic masters or emerging talents, maintain a tone of respect for the art and the artists. This extends to interactions with clients, ensuring all communications are courteous and helpful.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email newsletters, and any print materials is harmonious. This builds a strong, recognizable brand identity. Develop a simple style guide if needed.

Social Perception

Reputable and Influential, Professional and Experienced, Diverse and High-Quality Collection, Community-Oriented, and Accessible Resource for Art

Copy Examples

• •Headline: Discover Your Masterpiece. Explore Centuries of Art at Galleri Melefors. Body: From timeless classics to bold contemporary statements, Galleri Melefors offers a curated collection to inspire every art lover. Visit us in Linköping or explore online. Your journey into art starts here. Call to Action: Explore the Collection
• •Headline: Invest in Beauty. Live with Art. Body: Galleri Melefors connects discerning collectors with exceptional works of art. With over 30 years of expertise, we provide a trusted platform for acquiring and selling fine art. Let us help you find a piece that resonates for a lifetime. Call to Action: Learn About Selling Your Art
• •Headline: The Perfect Piece Awaits. And We’ll Frame It. Body: At Galleri Melefors, finding exquisite art is just the beginning. Our in-house framing studio ensures your chosen artwork is presented to perfection, ready to transform your space. Call to Action: Discover Our Framing Services
• •Headline: More Than a Gallery. A Celebration of Art. Body: Join the Galleri Melefors community. Experience exclusive exhibitions, meet talented artists, and deepen your appreciation for fine art. Sign up for our newsletter for invites and insights. Call to Action: Join Our Customer Club
• •Headline: Transform Your Workspace with the Power of Art. Body: Elevate your corporate environment and inspire creativity with our art rental service. Galleri Melefors offers a diverse selection of pieces to enhance any office or public space. Call to Action: Enquire About Art Rental