Brand Tone

Elegant, Feminine, Aspirational, and Confident

Brand Values

• •Style and Elegance
• •Feminine Empowerment
• •Parisian Inspiration
• •Quality with Value
• •Fashion Passion & Heritage

Best Practices

• •Always write with the target woman in mind – her aspirations, her desire for elegance, and her appreciation for style that empowers. Use language that resonates with a confident, stylish individual.
• •Subtly weave in the romance, sophistication, and chicness associated with Paris. This can be through evocative descriptions, French-inspired product names (where appropriate), or allusions to Parisian lifestyle.
• •Frame products not just by their features, but by how they make the wearer feel – confident, stylish, powerful, and celebrated in her femininity.
• •Use polished, descriptive, and slightly sophisticated language. Avoid overly casual slang or jargon that doesn't align with an elegant persona.
• •Ensure the tone used on the website, in emails, on social media, and in any advertisements is harmonious, reinforcing the same brand identity at every touchpoint.

Social Perception

A provider of stylish, Parisian-inspired fashion accessories (bags, shoes, perfumes). Offering good value, with customers often pleased with the quality relative to the price. A brand that helps customers achieve an elegant and feminine look. Some wholesale feedback indicates general satisfaction with product quality and shipping, though individual expectations on size or specific item value can vary.

Copy Examples

• •Unlock your Parisian dream. The 'Étoile' shoulder bag isn't just an accessory; it's a statement of your inherent grace and the adventures yet to unfold. Carry confidence.
• •Born in the heart of Paris, Gallantry infuses every stitch with the city's timeless allure. We believe in fashion that empowers, in style that speaks your truth, in pieces that celebrate the radiant woman you are.
• •Elegance, Redefined. Your New Season Style Awaits...
• •Step into your power. Stride with the elegance of Paris at your feet and the city's charm by your side. Gallantry is more than fashion; it's a feeling.
• •Discover Your Signature Style. Parisian-inspired pieces designed for the woman who owns her elegance.