Brand Tone

Scientific, Professional, and Trust-driven

Brand Values

• •Innovation
• •Efficacy
• •Safety
• •Natural Origin
• •Health-Focused

Best Practices

• •Prioritize Scientific Credibility: Always lead with the scientific basis of the products. Use terms like "scientifically formulated," "patented," "clinically tested," and "biotechnology" to build authority and trust.
• •Focus on Benefits, Backed by Ingredients: Clearly state the benefit (e.g., "reduces wrinkles," "deeply hydrates") and immediately connect it to the key ingredients (e.g., "powered by Resveratrol and Hyaluronic Acid"). This reinforces efficacy.
• •Maintain a Professional and Educational Voice: Avoid overly casual slang, emojis, or a humorous tone. Position the brand as an expert resource. The copy should feel like advice from a dermatologist or skin care specialist.
• •Emphasize Safety and Health: Consistently use words like "safety," "health," "protection," and "care" to differentiate the brand from purely aesthetic cosmetics. Highlighting "zero side effects" is a powerful claim that should be used where appropriate.
• •Use "Visible Results" as a Core Promise: The phrase "resultados visibles" (visible results) is a cornerstone of their mission. This should be a recurring theme in copy to manage expectations and communicate the brand's primary goal.

Social Perception

Perceived as a serious, specialized, and clinical option for skincare, similar to a parapharmaceutical product. Limited online presence and lack of independent reviews mean perception is largely brand-controlled, potentially causing hesitation for new customers due to absence of social proof.

Copy Examples

• •Visible results are not magic, they are science. Our anti-wrinkle treatment, formulated with the patented PRO-Dermoalisse complex and Resveratrol, is scientifically designed to restore your skin's firmness. Experience the dermo-cosmetic difference.
• •Protecting your skin is the foundation of its health. Our SPF 50+ sunscreen offers broad-spectrum protection in a non-greasy formula. Scientifically developed for the daily care your skin deserves.
• •Soothe, nourish, and protect. GALIO Crème Douce is an ultra-hydrating formula designed for the most sensitive and irritated skin. Trust in our science for your family's care.
• •We don't follow trends, we follow the science. GALIO Cosmétique Avancée is a research and development company dedicated to one mission: the health of your skin. Discover our innovative, safe, and effective dermo-cosmetic solutions.
• •Efficacy you can trust. Our antibacterial gel provides superior protection while caring for your skin. Formulated with the same scientific rigor as all our dermo-cosmetic products.