Brand Tone

Practical & Informative, Established & Experienced

Brand Values

• •Quality
• •Variety/Selection
• •Customer Service/Experience
• •Tradition/Experience

Best Practices

• •Prioritize Quality & Durability in Descriptions: Consistently use words that convey craftsmanship, good materials (e.g., "quality leather," "durable construction"), and lasting value, aligning with their core value of "nejkvalitnější zboží."
• •Highlight Variety and Choice: Regularly showcase the breadth of their product range and the different brands they carry, reinforcing the "veliký výběr" (large selection).
• •Reinforce Trust and Experience: Subtly weave in their long history ("since 1995") or the existence of their physical stores in Prague to build credibility and a sense of an established, reliable business.
• •Emphasize Practical Benefits: Focus on the functional aspects and benefits of the products, such as durability, storage capacity, comfort, and security features.
• •Use Professional and Clear Language: Maintain a formal and straightforward writing style, avoiding overly casual or trendy language. Focus on providing accurate and helpful information.

Social Perception

Local & Established (Prague), Multi-Brand Retailer. Likely perceived as a known local retailer in Prague due to their physical stores and long history, and a place to find various established and potentially lesser-known brands in bags and accessories.

Copy Examples

• •Since 1995, we have been offering a wide selection of high-quality bags and accessories in Prague.
• •Discover our extensive collection of wallets, handbags, and luggage from top brands like Bugatti, Pepe Jeans and more.
• •Free shipping on orders over 1000 Kč! Visit our Prague stores to experience the quality firsthand.
• •Our briefcases are crafted from the finest leather, ensuring durability and a professional look.
• •Explore our range of travel luggage designed for ultimate convenience and security. Operating since 1995