Brand Tone

Established & Expert

Brand Values

• •Tradition & Legacy
• •Quality & Authenticity
• •Expert Curation
• •Customer-Centric Service

Best Practices

• •Always Reference a Legacy of Trust: Integrate the "seit 1889" heritage or the concept of "over a century of experience" where appropriate. This is a powerful differentiator that instantly builds credibility.
• •Balance Expertise with Passion: Use confident and knowledgeable language (e.g., "curated," "authenticated," "expert consultation") but keep it from becoming academic. Connect it back to the passion for art and the vibrancy of the Pop Art movement.
• •Emphasize Service and Assurance: Every piece of copy should reassure the customer. Use phrases like "secure shipping," "certified authenticity," "personal advice," and "free returns" to remove purchase barriers, especially for high-value online transactions.
• •Speak to Both New and Established Collectors: Create a dual path in your messaging. Use inclusive language that welcomes newcomers ("start your collection") while also using terms that appeal to seasoned buyers ("investment potential," "rare editions").
• •Maintain a Professional, Polished Voice: Avoid overly casual slang or trendy jargon. The tone should be modern and fresh, reflecting the art itself, but the language must remain professional to align with the gallery's expert status and long history.

Social Perception

Highly positive: Reliable, service-oriented, high-quality offerings, and a trustworthy expert in contemporary art.

Copy Examples

• •Owning art is a journey. For over 130 years, we've been the guide. Discover our curated collection of contemporary and Pop Art and let our experts help you find the piece you'll love for a lifetime.
• •The vibrant world of James Rizzi, authenticated and perfectly framed. At Galerie Vogel, we honor the legacy of Pop Art's greatest icons. Secure your certified original today with insured shipping.
• •Transform your space with the power of art. Our expert consultants work with you to select and place pieces that reflect your company's culture and elevate your environment. The Vogel standard of excellence, delivered to your door.
• •Just arrived: A fresh selection from Europe's most exciting new artists. As a valued client of Galerie Vogel, you get exclusive first access to works curated for their bold vision and investment potential. Explore the collection.
• •Founded in 1889, Galerie Vogel has bridged the gap between timeless tradition and the dynamic pulse of contemporary art. We are more than a gallery; we are a trusted partner for collectors, offering authenticated artworks and bespoke framing and consultation services. Your passion for art is our heritage.