Brand Tone

sophisticated, passionate, and welcoming

Brand Values

• •Artistic Excellence and Innovation
• •Celebration of Québécois and Canadian Artists
• •Authentic Human Connection
• •Emotional Resonance
• •Quality and Professionalism

Best Practices

• •Lead with Passion, Follow with Detail: Begin descriptions with evocative and emotional language that captures the spirit of the artwork, then provide details about the artist's technique, materials, and inspiration.
• •Maintain a Sophisticated Vocabulary: Use precise and descriptive words that reflect the quality and artistic merit of the works (e.g., "mesmerizing," "luminous," "gestural," "sublime").
• •Emphasize the Artist's Voice: Whenever possible, incorporate the artist's own words or philosophy into the copy. The biography and statements of Sylvain Roberge are a rich source for this.
• •Be Welcoming and Inclusive: While the tone is sophisticated, avoid jargon that could alienate potential new collectors. Ensure the language invites people to experience the art, regardless of their background in the art world.
• •Focus on the In-Person Experience: Even in digital communications, allude to the unique atmosphere of the physical gallery in Old Québec to encourage visits and reinforce the brand's identity as a distinct place.

Social Perception

Galerie Roberge is perceived as a prestigious yet accessible art destination. It is seen as a "charming art gallery" and a "showcase of contemporary art" in a prime location. The public, largely composed of tourists and art lovers, views the gallery as a place to discover unique, high-quality pieces from local artists. The staff's expertise and friendly demeanor are frequently cited as key elements of the positive experience, making art appreciation feel personal and enriching. The lack of a strong social media presence contributes to a perception of exclusivity and a focus on the in-person gallery experience.

Copy Examples

• •Where Timeless Technique Meets Contemporary Emotion. Discover the soul of Québécois art at Galerie Roberge.
• •The ‘Glamour Girls’ collection by Sylvain Roberge captures more than beauty; it explores a mystical aspiration through warm, mouth-watering colors. Each piece is a dialogue between outward sensuality and discrete interiority. Visit us in Old Québec to experience the energy firsthand. #GalerieRoberge #SylvainRoberge #EncausticArt #QuebecArt #ContemporaryArt
• •This season, we invite you to explore 'Tree of Life,' a new, vibrant collection from Sylvain Roberge. Using his signature encaustic technique, Roberge delves into themes of connection and growth, creating works that pulse with life. Be the first to witness these masterful creations.
• •‘Élévation’ is not just a painting; it is an experience. Through a vigorous application of encaustic paint and expressive brushwork, the artist injects the artwork with what he calls the 'Energy Line'—a representation of movement and spatial dimension. This piece will bring a dynamic and sophisticated presence to any collection.
• •Nestled in the historic heart of Old Québec, Galerie Roberge is more than a gallery—it is the vision of artist Sylvain Roberge. Here, we celebrate the vibrant spirit of Canadian and Québécois artists, offering a curated collection of original works that speak to both the connoisseur and the curious. We believe in a welcoming space where art sparks conversation and connection.