Brand Tone

Sophisticated, Elegant, Passionate, Emotional, Accessible, Inclusive, Quality-Driven, Trustworthy, Inspirational, Aspirational, Customer-centric, Professional

Brand Values

• •Democratization of Art
• •Quality & Craftsmanship
• •Emotional Connection
• •Authenticity & Trust
• •Customer Satisfaction
• •Passion for Art
• •Fair Trade & Social Responsibility

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently highlight the hand-painted nature of the reproductions, the skill of the artists, the use of high-quality materials (oil paints, premium canvas), and the expert certification to reinforce the value and authenticity of the artworks.
• •Evoke Emotion and Connection: Use language that speaks to the feelings art inspires—joy, tranquility, inspiration, nostalgia. Share stories about the artworks or artists that create a deeper connection beyond the visual.
• •Maintain an Accessible yet Sophisticated Voice: While the art is high-end, the tone should remain welcoming and avoid overly academic or exclusive jargon. The goal is to make art appreciation inclusive, aligning with the mission to democratize art.
• •Be Visually Coherent: Ensure that the language used in captions and descriptions on visual platforms like Instagram and Pinterest complements the aesthetic of the artwork being showcased. The words should enhance the visual experience, aligning with the inspirational and aspirational feel of the brand.
• •Showcase Customer Delight and Trust: Incorporate testimonials and positive customer experiences into marketing materials where appropriate. Language should echo the professionalism, excellent service, and passion that customers frequently praise, reinforcing trust and reliability.

Social Perception

Highly Positive, Trustworthy & Reliable, Source of Joy & Emotion, Recommended, Appreciation for Craftsmanship

Copy Examples

• •Headline: Own a Masterpiece. Feel the Emotion. Body: Imagine [Name of Famous Painting] gracing your living room. At Galerie Mont-Blanc, our artists meticulously hand-paint iconic works, bringing timeless beauty and profound emotion into your home. More than a reproduction, it's an experience. Discover art that speaks to you.
• •Headline: Art for Every Home, Crafted with Passion. Body: Believing art's beauty should be shared, Galerie Mont-Blanc offers exquisite, hand-painted oil reproductions at accessible prices. Each piece is a testament to our artists' skill and dedication, ensuring you receive a unique work of art that will transform your space. Explore our curated collections.
• •Headline: The Soul of Art, Delivered to Your Door. Body: From Van Gogh's vibrant strokes to Monet's tranquil lilies, experience the power of fine art. Our reproductions are more than just paintings; they are handcrafted expressions of history's greatest talents, created with museum-quality materials and certified for authenticity. Find your inspiration today.
• •Headline: Curate Your World with Galerie Mont-Blanc. Body: Your home is a reflection of you. Let us help you adorn it with art that inspires and captivates. Whether you seek the timeless allure of a classic reproduction or the fresh perspective of contemporary design, find exceptional quality and personalized service with us.
• •Headline: More Than Decor. It's a Conversation. It's Heritage. It's Yours. Body: Each brushstroke on our hand-painted oil reproductions tells a story. At Galerie Mont-Blanc, we connect you with art that enriches your life, offering stunning quality that makes masterpieces accessible. Begin your art journey with confidence.