Brand Tone

Warm and Welcoming, Passionate and Enthusiastic, Professional and Knowledgeable, Accessible and Unpretentious, Authentic and Sincere

Brand Values

• •Passion for Art
• •Support for Canadian Artists
• •Customer Centricity & Hospitality
• •Quality and Excellence
• •Creating Happiness/Joy
• •Heritage and Legacy

Best Practices

• •Embrace "Le P'tit Bonheur": Always infuse a sense of warmth, joy, and welcome. Use inviting language. Think "little happiness," "serendipity," and "heartwarming."
• •Storytelling with Passion: Share the stories behind the art, the artists, and the gallery itself. Convey genuine enthusiasm and love for the art world.
• •Be Inclusive and Accessible: Avoid overly academic or exclusive art jargon. Write in a way that makes everyone feel comfortable and knowledgeable, whether they are new to art or a seasoned collector.
• •Highlight the Human Connection: Emphasize the gallery as a family, the relationships with artists, and the personal experience for visitors. Use terms like "our home," "our artists," and "our community."
• •Maintain Professionalism with a Personal Touch: While friendly, ensure all communications are polished, informative, and reflect the high quality of the art and the gallery's reputation. Clearly communicate services like personalized advice and shipping.

Social Perception

A Jewel of Charlevoix, More Than a Gallery, An Experience, Trusted and Reputable, Accessible to All

Copy Examples

• •Instagram Post (Image: A sunlit corner of the gallery with diverse artworks): Find your moment of 'P'tit Bonheur' with us. ✨ Step into a world where every piece tells a story and every visit feels like coming home. Discover Canadian artistry that warms the heart and inspires the soul. #AuPtitBonheur #ArtGallery #CharlevoixArt #CanadianArt #FigurativeArt #WelcomeHome
• •Facebook Ad (Targeting: Art lovers, visitors to Charlevoix): More than just an art gallery, Au P'tit Bonheur is a Charlevoix experience. Since 1986, we've shared our passion for exceptional Canadian figurative art in a home that breathes joy. Come explore, discover, and perhaps find a piece of happiness to take with you. Visit us in La Malbaie or browse our collection online. [Link to website] #ArtQuebec #SupportLocalArtists #FineArt #GalleryVisit
• •Website Homepage Snippet: Welcome to Galerie d'art Au P'tit Bonheur – your home for exceptional Canadian figurative art. For over three decades, we've been passionately connecting art lovers with renowned and emerging talents in a warm, inviting atmosphere. Explore our collection and discover the joy art brings.
• •Email Newsletter Excerpt (New Arrivals): Hello [Customer Name], just like a visit to an old friend, we're delighted to share some fresh inspiration with you! This month, we're welcoming stunning new pieces from [Artist Name] and [Artist Name]. Each artwork is a little piece of 'bonheur,' waiting to bring beauty and conversation into your space. Click here to see what's new and feel the passion: [Link] Warmly, The Team at Au P'tit Bonheur.
• •YouTube Video Description (Artist Interview): Step behind the canvas with us! We sat down with the incredibly talented [Artist Name] to explore their inspiration and the stories woven into their latest collection. At Au P'tit Bonheur, we believe art is a conversation, a connection, a little piece of shared happiness. We're honored to be part of these artists' journeys. Discover more: [Link to artist page on website] #CanadianArtists #ArtInterview #FigurativePainting #ArtLovers #GalerieAuPtitBonheur