Brand Tone

Elegant & Sophisticated, Heritage-Conscious & Prestigious, Aspirational & Exclusive, Cultured & Informative

Brand Values

• •Preservation of Heritage
• •Luxury Experience
• •Cultural Significance
• •Exclusivity and Quality
• •Celebration of History and Modernity

Best Practices

• •Emphasize Heritage & Exclusivity: Consistently weave in references to the site's rich history, architectural significance, and the exclusive nature of the offerings. Use words like 'historic,' 'iconic,' 'legacy,' 'prestigious,' 'curated,' 'exclusive.'
• •Maintain an Elegant Vocabulary: Opt for sophisticated and evocative language. Avoid overly casual slang or colloquialisms. Focus on words that convey luxury, refinement, and quality.
• •Visual Storytelling Alignment: Ensure copy complements the high-quality, polished imagery used across platforms. The words should enhance the visual narrative of elegance and historical grandeur.
• •Highlight the 'Experience': Frame offerings not just as products or services, but as unique experiences – a historical journey, a culinary delight, a luxurious escape.
• •Know Your Audience: Tailor messaging to an audience that appreciates luxury, culture, history, and a high standard of quality. The copy should resonate with their aspirations and interests.

Social Perception

Iconic Landmark, Luxury Destination, Photogenic Spot, Symbol of Heritage Conservation (with caveats), Premium and Upscale

Copy Examples

• •1881 Heritage: Where timeless elegance meets modern luxury. Step into a story etched in history, now a vibrant destination for discerning tastes. Discover iconic brands, exquisite dining, and the charm of a bygone era, meticulously preserved for today.
• •Savor the extraordinary at 1881 Heritage. Our acclaimed chefs craft culinary masterpieces within walls that whisper tales of yore. An unforgettable dining experience awaits, blending rich history with refined gastronomy.
• •Indulge in the art of luxury at 1881 Heritage. Explore curated collections from the world's most prestigious Maisons, all within a landmark of unparalleled architectural grandeur. This is more than shopping; it's an immersion in history and style.
• •Awaken in history. FWD HOUSE 1881 offers an exclusive sojourn into Hong Kong's colonial past, reimagined with contemporary sophistication. Each suite a sanctuary, every moment a memory.
• •Experience culture come alive at 1881 Heritage. Join us for [Event Name], an exclusive showcase celebrating [Theme], set against the inspiring backdrop of Hong Kong's cherished historical landmark.