Brand Tone

Passionate, Sophisticated, Supportive, Informative, Accessible

Brand Values

• •Promotion of Mexican Talent
• •Originality and Uniqueness
• •Craftsmanship and Quality
• •Conscious Consumption and Fair Trade
• •Community Building
• •Transformation through Art
• •Support for Emerging Artists

Best Practices

• •Always Emphasize "Mexican Talent": Consistently highlight the origin and the creators behind the pieces. Use phrases like "Hecho en México," "by Mexican artist/designer [Name]," "celebrating Mexican creativity."
• •Use Evocative and Appreciative Language: Describe pieces not just by their function but by their story, inspiration, and the skill involved. Words like "exquisite," "visionary," "handcrafted," "soulful," "vibrant" can convey passion.
• •Maintain a Sophisticated yet Welcoming Voice: Avoid overly casual slang but ensure the language is understandable and inviting. The tone should reflect a deep knowledge and appreciation of art without being exclusionary.
• •Incorporate Values Naturally: Weave in mentions of conscious consumption, fair trade, community, and the transformative power of art where relevant, rather than as standalone statements, to reinforce these principles authentically.
• •Be Consistent Across All Platforms: Whether it's a detailed blog post, a short Instagram caption, or an email, the core tone and messaging priorities (supporting Mexican artists, uniqueness, quality) should remain consistent, adapted in length and style for the specific medium.

Social Perception

A Platform for Mexican Artists, Advocate for Mexican Design, Curator of Unique Pieces, Supportive Entity for Artists, Innovative and Adaptive

Copy Examples

• •Immerse yourself in the vibrant soul of Mexico with this exquisite handcrafted vase by [Artist Name]. Each curve and color tells a story of tradition and contemporary vision. Discover a piece that doesn't just decorate a space, but transforms it. #GaleriaSalaMarte #ArteMexicano #DiseñoContemporaneo #HechoEnMexico #PiezaUnica
• •Meet [Artist Name], a visionary talent shaping the future of Mexican art. Galeria Sala Marte is honored to present their latest collection, a breathtaking exploration of [Theme/Medium]. Join us in celebrating creativity and supporting our incredible community of artists. Explore the collection online. [Link] #SalaMarteArtistas #ArteEmergente #CulturaMexicana #ApoyaElArteLocal
• •Galeria Sala Marte®: Where Contemporary Mexican Design Finds Its Voice. Explore unique, handcrafted pieces from over 200 visionary artists. Art that inspires, design that endures.
• •At Galeria Sala Marte, we believe in the beauty of intention. Choosing a piece from our curated collection means investing in a story, supporting fair trade, and bringing home the enduring spirit of Mexican artistry. Discover design with a purpose. #ConsumoConsciente #DiseñoMexicanoConAlma
• •Elevate your sanctuary with authentic Mexican design. This [Product Name] by [Designer Name] blends ancestral techniques with modern elegance, creating a timeless statement for your home. Handpicked by Galeria Sala Marte. #DecoracionMexicana #Interiorismo #SalaMarteHome #ArtesaniaFina