Tono de Marca

Hopeful and Authentic. It is also Artisanal and Quality-Focused, speaking with pride about the craftsmanship that goes into its products, from coffee roasting to baking. The tone avoids pity or charity, projecting dignity, purpose, and the pride of a job well done.

Valores de Marca

• •Redemption & Second Chances
• •Dignity Through Labor
• •Community & Social Reintegration
• •Artisanal Quality
• •Transparency

Mejores Prácticas

• •Always connect the product back to the purpose. Whether it's a simple caption or a detailed story, the mission of redemption and dignity should be the golden thread running through all content.
• •Use empowering language. Frame the workers as skilled artisans and professionals, not as subjects of charity. Highlight their achievements, the quality of their work, and their dedication.
• •Share real, anonymized stories or testimonials about the program's impact whenever possible. Authenticity is crucial for a brand built on such a personal and human mission.
• •While the story is key, don't neglect the product. Use high-quality, appealing visuals and sensory language (e.g., "crisp crust," "rich aroma") to emphasize that the products are desirable in their own right.
• •In all communications, foster a sense of a shared journey with the customer. Use inclusive language like "together," "join us," and "your support" to make customers feel like they are active participants in the brand's social mission.

Percepción Social

Overwhelmingly positive, built on admiration for its social mission of rehabilitation and appreciation for its high-quality products. Customers see purchasing from Galeotto as supporting a meaningful cause while receiving genuinely excellent items, which is the brand's greatest strength.

Ejemplos de Copy

• •More than just a morning ritual. This is a fresh start. Every bean in our 'Caffè Galeotto' is roasted with precision and purpose inside the Rebibbia prison, brewing new skills and a brighter future. Taste the quality, support the journey.
• •Baked with Dignity. Crafted for Taste. Discover the story behind every loaf and help us write a new chapter.
• •These aren't just biscuits; they're building blocks. Handcrafted through our 'Dolce Lavoro' (Sweet Work) program, each bite is a testament to dedication and the power of a second chance. Made with premium ingredients and unparalleled passion.
• •From inside the walls of Rebibbia comes a taste of freedom. Forno Galeotto is more than a bakery; it's a social enterprise where work means redemption. Your support empowers real change. Shop our collection now.
• •Thank you for choosing Galeotto. Your purchase provides more than just a delicious treat —it provides training, hope, and a meaningful path forward for our bakers.