Brand Tone

Direct and Informative, Service-Oriented, Value-Driven

Brand Values

• •Quality: High quality range.
• •Reliability: Committed to reliable and accurate service.
• •Value: Sourcing directly from factories to provide the best value product range.
• •Customer Focus: Catering primarily to the needs of schools and sports clubs.
• •Specialization: Focusing on Custom Sublimated Sportswear.

Best Practices

• •Emphasize Value and Quality: Consistently mention the balance of providing high-quality apparel with good value, referencing direct sourcing if appropriate.
• •Highlight reliability in service and product delivery.
• •Keep it Consistent Across All Touchpoints: Ensure that the language used on the website, in brochures, and in all customer communications reflects the brand tone.
• •Showcase Expertise: Position the brand as a specialist in custom sublimated sportswear for schools and sports clubs.
• •Use Clear and Direct Language: Avoid overly promotional or hyperbolic language. Focus on providing clear, factual information.

Social Perception

Reliable provider of high-quality custom teamwear, known for serving schools and sports clubs with a focus on value and accurate service.

Copy Examples

• •Custom Sublimated Teamwear
• •About Us: To provide customers with a high-quality range and reliable, accurate service.
• •Our major clients are Schools and Sports Clubs.
• •Request your brochure today!
• •Partner with us for your team's apparel needs and experience the difference.