Brand Tone

Wonder-Inspiring, Relaxing & Calming, Modern & Aesthetic, Imaginative & Creative

Brand Values

• •Creating Atmosphere
• •Visual Experience
• •Innovation/Novelty
• •Joy & Wonder
• •Giftability

Best Practices

• •Use Evocative Language
• •Focus on Benefits, Not Just Features
• •Speak to Aspirations
• •Maintain a Sense of Awe and Simplicity
• •Visual Storytelling (even in text)

Social Perception

Cool & Trendy, Relaxing & Therapeutic, Fun & Giftable, Visually Appealing

Copy Examples

• •Escape the Ordinary. Ignite Your Universe. Transform your room into a breathtaking galaxy. Our projectors don't just light up a space; they open up a new dimension of wonder and tranquility. Perfect for dreaming, relaxing, or simply gazing at the stars from the comfort of your home.
• •Gift the Cosmos: Unforgettable Light, Unforgettable Nights. Searching for a gift that’s truly out of this world? Our astronaut and galaxy lamps bring a smile to every face, creating magical moments and a cozy atmosphere. Ideal for birthdays, holidays, or just because.
• •Your Personal Sunset, Anytime. Crave that golden hour glow? Our Sunset Lamp projects a warm, calming ambiance, turning any room into a serene escape. Perfect for unwinding after a long day or setting a peaceful mood.
• •Beyond Lighting: It's an Experience. Don't just decorate. Create. Our unique lights are more than just fixtures; they are portals to new atmospheres. Reimagine your space, spark your creativity, and let your imagination soar.
• •From Your Ceiling to the Stars. Lie back and let the universe unfold above you. Our galaxy projectors are designed to mesmerize, with dazzling nebulae and twinkling stars that soothe the soul and inspire dreams. Create your personal planetarium tonight.