Brand Tone

Practical and Informative, Value-Oriented, Professional/B2B Focused, Service-Oriented

Brand Values

• •Quality and Durability
• •Affordability/Value for Money
• •Customer Service (Transactional)

Best Practices

• •Maintain a Professional and Service-Oriented Voice: Even without a physical storefront, ensure all communications (website copy, emails, FAQs) are polite, helpful, and clearly outline processes like ordering samples or submitting artwork.
• •Be Consistent Across All Touchpoints: Ensure the tone used in product descriptions, the FAQ page, and any potential future communications (like order confirmation emails or newsletters, if implemented) is uniform, reinforcing the brand's practical and reliable nature.
• •Highlight Value and Affordability: Emphasize the cost-effectiveness of your products, linking it to the online-only business model. Use phrases that convey 'great quality at low prices.'
• •Focus on Clarity and Detail: Provide comprehensive information about product features, materials, and compliance standards. Use technical specifications where appropriate to demonstrate quality and durability.
• •Streamline Customer Service: Offer clear and easy-to-understand information on sample orders, artwork guidelines, shipping policies, and returns. Make the customer journey as smooth as possible.

Social Perception

The social perception is low due to the lack of social media presence and customer reviews. The brand needs to build its online visibility and reputation.

Copy Examples

• •Order samples online to ensure the perfect fit and feel.
• •Submit your vector logo for a seamless branding experience.
• •Enjoy flat-rate shipping and free delivery on orders over $199.
• •Check our FAQs for easy sample ordering and artwork guidelines.
• •65% Polyester for durability and easy care.