Brand Tone

professional yet approachable and customer-centric

Brand Values

• •Quality and Expertise
• •Customer Satisfaction and Accessibility
• •Innovation and Courage
• •Community Focus

Best Practices

• •Always Lead with Value
• •Balance Professionalism with Warmth
• •Educate, Don't Just Sell
• •Highlight Community and Gratitude
• •Maintain Visual and Textual Cohesion

Social Perception

Gala Optik is perceived by the public as a reliable and professional optical store that offers significant value. Customers appreciate the quality of the products and the expertise of the staff. The brand is seen as a go-to for affordable, high-quality eye care, a perception strongly boosted by their aggressive promotional campaigns. While some industry competitors may view them as disruptive, this has seemingly translated into positive public opinion and brand loyalty.

Copy Examples

• •Clarity in Vision, Confidence in Style. Discover our new collection of frames and benefit from a free professional consultation. Your eyes deserve the best.
• •Style is a way to say who you are without having to speak. And what better way to express yourself than with the perfect pair of glasses? ✨ Swipe to see our latest arrivals and find the frame that tells your story. #GalaOptik #NewFrames #EyeStyle #Timisoara
• •Subject: A Special Thank You to Our Community! At Gala Optik, we believe everyone deserves to see the world clearly. As a token of our appreciation for your continued support, we're offering a 50% discount on all eyeglass lenses this month. Book your free consultation today!
• •Are you spending hours in front of a screen? You're not alone. In our latest article, we explore the importance of blue light filtering lenses and how they can improve your daily comfort and long-term eye health. Read on to see the difference.
• •Tired of compromising between quality and price for your eyeglasses? At Gala Optik in Timișoara, you don't have to. We combine expert eye care with unbeatable offers. Send us a message to learn more and book your free eye exam!