Brand Tone

Playful, Energetic, and Authentically Australian; friendly, informal, and humorous, avoiding technical jargon common in traditional golf.

Brand Values

• •Fun and Enjoyment
• •Community
• •Australian Identity
• •Accessible Quality
• •Individuality and Self-Expression

Best Practices

• •Embrace Aussie Slang (Sparingly): Continue using authentic Australian slang like "ripper," "fair dinkum," and "mates" to reinforce the brand's identity, but avoid overstuffing copy to the point of it becoming a caricature or confusing to an international audience.
• •Focus on the "Why," Not Just the "What": Every piece of copy should connect back to the core value of making golf fun. Instead of saying "High-quality microfiber towel," try "Our ripper microfiber towel—perfect for wiping off mud, sweat, or the tears from a triple bogey."
• •Use Humor and Wit: Keep the tone light and humorous. Use witty observations about the struggles and joys of the average golfer. This creates relatable content that builds community.
• •Prioritize Visual Storytelling: The copy should complement the vibrant visuals. Use energetic and descriptive language that matches the colorful product designs. For example, "A splash of Great Barrier Reef blue for your putter."
• •Maintain a Consistent Community Voice: When responding to comments and messages on social media, maintain the friendly, informal, and playful tone. Address customers as "mates" and use emojis to convey energy and fun, reinforcing the brand's community-focused values.

Social Perception

A fresh, vibrant, and niche challenger brand appealing to a younger demographic or those seeking a fun, less traditional golf experience, strongly differentiated by its Australian identity.

Copy Examples

• •Your golf game is serious enough. Your gear doesn't have to be. Unleash a bit of Aussie flair on the fairway. No Flamin' Worries. #GalahGolf #GolfLife
• •Protect your driver with a bit of Aussie bounce. Our kangaroo headcover is more than just a pretty face; it’s a fair dinkum reminder to have fun and not take that last shank too seriously. Built tough for the course, fun for the soul.
• •Boring Golf is for the Birds. Not These Birds.
• •The best rounds are about the stories told, not just the shots played. Tag the mates you share the 19th hole with. #GalahGolfCommunity #AussieGolf
• •Tired of beige? So are we. Galah Golf brings vibrant, Aussie-designed gear to brighten up your game. From our Queensland home to your golf bag. Swing with style.