Brand Tone

Supportive & Encouraging, Personalized & Tailored, Expert & Trustworthy, Clean & Transparent, Modern & Approachable, Aspirational & Empowering

Brand Values

• •Personalization
• •Science-Backed Nutrition
• •Transparency
• •Quality Ingredients
• •Customer Empowerment & Support
• •Accessibility
• •Sustainability

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Create a detailed document outlining the brand's personality, tone (e.g., supportive, expert, clean), key messaging pillars, 'do's and don'ts' for language, and examples of on-brand copy. This ensures everyone writing for the brand is aligned.
• •Always Prioritize Personalization in Messaging: Since this is Gainful's core differentiator, copy should consistently reflect how the products and services are tailored to the individual. Use words like 'your,' 'personalized,' 'customized,' and 'unique.'
• •Emphasize Expertise and Trust: Regularly reference the science-backed nature of the products and the availability of Registered Dietitians. This builds credibility and reinforces the value proposition.
• •Maintain Clarity and Transparency: Use clear, straightforward language when describing ingredients and benefits. Avoid jargon where possible, and if technical terms are used, explain them simply. Be open about what goes into the products.
• •Be Consistent Across All Channels: Ensure the tone is consistent whether it's on the website, social media, email marketing, or packaging. This builds brand recognition and trust. A customer should 'hear' the same voice everywhere.

Social Perception

Positive for Personalization, Valued for Expert Access, Seen as High Quality, Considered Premium/Expensive, Innovative, Mixed Customer Service Experience, Growing Brand Recognition

Copy Examples

• •Headline: Your Body. Your Goals. Your Personalized Protein. Body: Stop guessing. Start gaining. Take our quiz and let our experts craft the perfect blend to fuel your unique journey. With clean ingredients and dietitian support, you're not just buying a supplement; you're investing in you. #MakeYourGain
• •Headline: Tired of one-size-fits-all? So are we. Body: At Gainful, we know your fitness path is unique. That's why we offer personalized protein, hydration, and pre-workout formulas, tailored to your specific needs. Plus, get free access to our Registered Dietitians to fine-tune your nutrition. Your goals, our expertise.
• •Headline: Clean Fuel for Your Ambition. Body: Unlock your potential with Gainful's science-backed supplements. No fillers, no artificial anything – just pure, high-quality ingredients personalized for your body and your aspirations. Taste the difference, feel the results.
• •Headline: Not Just Protein, It's Your Personal Nutrition System. Body: From a custom blend quiz to ongoing dietitian support, Gainful is with you every step of the way. We’re more than just supplements; we’re your dedicated partner in achieving peak performance and wellness. Discover your perfect formula today.
• •Headline: What's Your Flavor? What's Your Goal? Body: With our unflavored base protein and a variety of delicious Flavor Boosts, you control your taste experience. More importantly, our personalized blends ensure you get exactly what *your* body needs to crush your fitness targets. Let's build your ideal supplement plan together.