Brand Tone

Rosslyn (Beauty & Cosmetics): informative, trustworthy, and aspirational. Gagay.vn (Tech Gadgets): energetic, value-driven, and accessible.

Brand Values

• •Rosslyn: Authenticity, Quality, Customer Service, Value (through promotions)
• •Gagay.vn: Affordability/Value, Accessibility to Technology, Customer Assurance

Best Practices

• •Develop Separate Brand Voice Guides: Create distinct voice and tone guidelines for Rosslyn (beauty) and Gagay.vn (tech) to ensure clarity and avoid brand confusion. These guides should detail personality traits, vocabulary, and "no-go" phrases.
• •Audience-Centric Language: Tailor the language, complexity, and cultural references to the specific target audience of each brand. Rosslyn's audience might respond to more sophisticated beauty terms, while Gagay.vn's might prefer simpler, direct language about tech benefits and deals.
• •Consistent Visual Storytelling: Ensure that the visuals (images, videos, graphics) used alongside the copy align with the defined tone for each brand. Rosslyn's visuals should be more polished and aspirational, while Gagay.vn's can be more dynamic and user-focused.
• •Platform-Specific Adaptation: While maintaining the core brand tone, adapt the copy's style and length for different platforms. TikTok copy should be short, punchy, and use relevant hashtags, while website copy can be more detailed and informative.
• •Regular Audits and Training: Periodically review all marketing copy across platforms to ensure consistency with the brand voice guides. Provide training to anyone creating content to reinforce these guidelines.

Social Perception

Rosslyn: perceived as a reliable source for genuine cosmetics and skincare. Gagay.vn: perceived as a place to find affordable tech gadgets with good deals.

Copy Examples

• •Rosslyn (Facebook/Instagram Ad - Trustworthy & Aspirational): Unlock your radiant glow! ✨ Discover authentic, dermatologist-recommended skincare from La Roche-Posay, Cerave, and more. Shop Rosslyn – your official beauty destination in Vietnam for guaranteed quality. #RosslynBeauty #ChinhHang #SkincareVietnam
• •Gagay.vn (TikTok Video Caption - Energetic & Value-Driven): 🤯 Flycam siêu đỉnh, giá cực mềm! Bắt trọn khoảnh khắc, quà liền tay! Gagay có đủ đồ công nghệ bạn cần. #GagayVN #FlycamGiaRe #TechDeal #QuaTangBatNgo
• •Rosslyn (Website Banner - Informative & Urgent Promotion): LIMITED TIME OFFER! 🔥 Save up to 30% on select Maybelline bestsellers. Authentic products, unbeatable prices. Don't miss out – shop Rosslyn now! #RosslynSale #MaybellineChinhHang
• •Gagay.vn (Product Description - Accessible Tech): No more complicated tech! Our new S60TR Action Camera is super easy to use, shoots in stunning 4K, and comes with a 12-month warranty. Adventure awaits – grab yours at Gagay.vn! #GagayTech #ActionCamera #EasyTech #BaoHanh12Thang
• •Rosslyn (Email Newsletter - Engaging & Informative): Hi [Customer Name], struggling with oily skin? Rosslyn's experts recommend the SVR Sebiaclear range! ✨ Learn more about managing shine and achieving a flawless complexion on our blog. Plus, enjoy 15% off your next SVR purchase! #RosslynTips #SVRVietnam #BeautyAdvice