Brand Tone

Professional & Reliable, Customer-Focused & Service-Oriented, Eco-Conscious & Responsible, Experienced & Knowledgeable, Approachable & Friendly

Brand Values

• •Quality
• •Customer Satisfaction
• •Sustainability & Environmental Responsibility
• •Reliability & Trust
• •Innovation
• •Value for Money
• •Family Business Heritage

Best Practices

• •Always Emphasize Reliability and Heritage: Consistently mention the 'since 1976' establishment year or 'family business' roots to reinforce trust and experience. Use phrases like 'trusted partner,' 'decades of experience.'
• •Highlight Sustainability as a Core Offering, Not an Add-On: Integrate eco-friendly language naturally. Use terms like 'sustainable solutions,' 'eco-conscious choices,' 'biodegradable,' 'recyclable' prominently in product descriptions and company information.
• •Maintain a Professional yet Approachable Voice: While conveying expertise and quality, ensure the language is accessible and friendly. Avoid overly technical jargon unless targeting a very specific B2B audience that expects it. Reflect the helpfulness noted in customer reviews.
• •Focus on Customer Benefits and Solutions: Frame product features in terms of how they help the customer (e.g., 'enhance your brand,' 'ensure safe transportation,' 'reduce environmental impact,' 'increase cost savings').
• •Showcase Expertise through Partnership and Customization: Talk about the ability to create bespoke solutions and support client growth (like the Chaiiwala example). This positions Gafbros not just as a supplier, but as a knowledgeable packaging partner.

Social Perception

Positive for Service and Quality, Leader in Eco-Friendly Packaging, Trusted Partner for Businesses, Established and Reputable

Copy Examples

• •Headline: Sustainable Packaging, Solid Partnership. Gafbros: Your Trusted Source Since 1976. Body: For over 45 years, Gafbros has been the go-to for businesses seeking high-quality, eco-friendly packaging solutions. From bespoke printed bags to durable food containers, we deliver quality you can trust and a commitment to a greener future. Partner with us for packaging that speaks volumes about your brand.
• •Headline: Elevate Your Brand with Custom, Eco-Conscious Packaging. Body: Make a lasting impression with Gafbros’ bespoke packaging solutions. We combine innovative design with sustainable materials to create packaging that not only protects your products but also champions your brand's commitment to the planet. Let's create something unique, together.
• •Headline: Quality Packaging, Delivered. Hassle-Free Solutions for Your Business. Body: At Gafbros, we understand your business needs reliable packaging, on time, every time. Our extensive range, from sturdy pizza boxes to elegant cake containers, is backed by exceptional customer service and competitive pricing. Experience the Gafbros difference today.
• •Headline: The Future of Packaging is Green. Gafbros Leads the Way. Body: Join the movement towards sustainability with Gafbros' innovative range of biodegradable and recyclable packaging. We're dedicated to helping your business reduce its environmental impact without compromising on quality or style. Choose packaging that cares.
• •Headline: From a Family Business to a UK Packaging Leader: Quality and Trust in Every Box. Body: Gafbros began as a family paper bag merchant in 1976 and has grown into a leading UK supplier of diverse packaging solutions. Our secret? A relentless focus on quality, customer satisfaction, and sustainable innovation. Discover our story and our commitment to your business.