Brand Tone

The brand's tone is passionate, authentic, and inspiring. It speaks with a voice that is deeply connected to Greek culture and the simple joys of life. The language used is evocative and sensory, aiming to transport the consumer to the sun-drenched landscapes of Greece. It is also educational, informing consumers about the health benefits of the Mediterranean diet and the traditional methods used in their production processes. The overall tone is one of warmth and hospitality, inviting consumers to experience a piece of the Greek "joy for life."

Brand Values

• •Authenticity
• •Quality
• •Sustainability
• •Health and Well-being
• •Joy and Connection ("Kefi")
• •Soul and Love ("Meraki")

Best Practices

• •Embrace Storytelling
• •Use Sensory Language
• •Incorporate Greek Philosophy
• •Highlight Authenticity and Quality
• •Maintain a Warm and Inclusive Voice

Social Perception

GAEA is generally perceived as a high-quality, trustworthy brand that delivers an authentic taste of Greece. Customers appreciate the rich flavor of the olive oil and the quality of the olives. The brand is seen as a reliable choice for those seeking authentic Mediterranean products. The commitment to sustainability and environmental responsibility also contributes positively to its image. Overall, the public perception is that of a premium yet accessible brand that brings the health benefits and joyful lifestyle of Greece to a global audience.

Copy Examples

• •Headline: Taste the Sunshine. Taste the Soul of Greece. Body: Every drop of Gaea Olive Oil is a story. A story of sun-kisse d olive groves, of hands that have harvested with respect for generations, and of the vibrant Greek spirit we call 'kefi'. Drizzle it on your salad, dip your bread, and let the authentic taste transport you to the heart of the Mediterranean.
• •Headline: More Than an Ingredient. It's a Way of Life. Body: For us, food is about connection, joy, and moments that last a lifetime. Our authentic Greek products are crafted with 'meraki' —a passion and love you can taste. Bring the warmth of the Greek table to yours.
• •Headline: From Our Earth to Your Table. Pure and Simple. Body: We believe in the power of nature. That's why our olives are hand-picked and our ingredients are always 100% natural. Experience the pure, award-winning flavor that comes from a deep respect for the land.
• •Headline: Find Your Inner Greek. Body: It ’s in the shared laughter over a meal, the simple pleasure of fresh flavors, the joy of the moment. We bottle that feeling. Discover our range of authentic Greek olives, spreads, and oils, and find your own 'joy for life'.
• •Headline: The Sustainable Taste of the Mediterranean. Body: Savor the flavor of excellence, responsibly. As the world's first carbon-neutral extra virgin olive oil, we're committed to protecting the planet that gives us so much. Good for you, good for Gaea (Mother Earth).