Brand Tone

Aspirational & Empowering, Innovative & Nostalgic, Creator-Focused, Direct & Benefit-Oriented

Brand Values

• •Innovation
• •Empowerment
• •Enhanced Experience
• •Community/Movement
• •Precision & Convenience

Best Practices

• •Develop a Core Messaging Guide: Document your brand's vision, mission, values, and target audience. Define key descriptive words and phrases that align with your aspirational, innovative, and empowering tone (e.g., "unleash," "transform," "create," "precision," "effortless").
• •Focus on Benefits, Not Just Features: While mentioning "real buttons" is good, emphasize what that *enables*: "more screen real estate for your ideas," "typing that flows as fast as your thoughts."
• •Speak to Your "Creator" Audience: Use language that resonates with individuals who value productivity, efficiency, and tools that enhance their creative or building processes. Highlight how Clicks helps them "do more."
• •Maintain a Balance of Innovation and Relatability: While the product is innovative, connect it to familiar desires (e.g., better typing, nostalgia for physical keys) to make it accessible and appealing.
• •Be Consistent Across All Channels: Ensure that the website, any future social media, customer service interactions, and marketing materials all reflect the same empowering and innovative yet practical tone. Regularly review content to ensure alignment.

Social Perception

Divided, Product Appeal, Service & Quality Concerns, Niche Interest

Copy Examples

• •Headline: Unleash Your Thumbs: Type Faster, Create More with Clicks. Body: Tired of touchscreen typos? Reclaim your screen and rediscover the joy of tactile typing. Clicks for iPhone: Inspiration at your fingertips.
• •Social Media Post: Remember the satisfaction of real buttons? Clicks brings it back, supercharged for your iPhone. More screen, more speed, more you. #ClicksKeyboard #iPhoneAddon #TechInnovation #MobileCreator
• •Email Subject: Stop Tapping, Start Clicking: Your iPhone's New Superpower Has Arrived. Body: Imagine effortless typing, a full, unobstructed screen, and shortcuts that fly. That's the Clicks experience. Designed for creators, by creators. Pre-order yours and transform your workflow.
• •Product Page Snippet: Engineered for precision, designed for flow. The Clicks Creator Keyboard seamlessly integrates with your iPhone, offering a tactile typing experience that feels both revolutionary and wonderfully familiar. Get back to building, writing, and connecting—faster.
• •Ad Copy (Short): Clicks: Physical Keys. Digital Freedom. Upgrade your iPhone experience.