Brand Tone

passionate, informative, and mission-driven

Brand Values

• •Historical Accuracy and Storytelling
• •Inclusivity and Representation
• •Quality and Craftsmanship
• •Enhancing Social Experience
• •Education through Gaming
• •Innovation

Best Practices

• •Lead with Passion and Purpose: Always let the genuine enthusiasm for history, gaming, and the brand's mission shine through. Use evocative language that reflects this passion.
• •Weave in the \"Untold Stories\" Angle: Whenever relevant, connect products back to the core value of inclusivity and highlighting underrepresented historical figures or units. This is a unique selling proposition.
• •Emphasize Quality and Detail: Use descriptive words that convey the craftsmanship and historical accuracy (where applicable) of the miniatures. Speak to the hobbyist's appreciation for detail.
• •Foster a Sense of Community and Shared Experience: Frame gaming as a social and engaging activity. Use inclusive language (\"we,\" \"us,\" \"your tabletop\") to connect with the audience.
• •Maintain an Informative and Educational Stance: Provide context, historical snippets (where appropriate), or insights into game design. Position the brand as knowledgeable and a resource for enriching the gaming experience.

Social Perception

Positive Recognition for Niche Focus, Valued for Historical Storytelling and Inclusivity, Quality Miniatures, Growing Brand Awareness, Community Engagement, Authenticity

Copy Examples

• •Headline: Beyond the History Books: Command the Untold Stories. Body: Gaddis Gaming brings forgotten heroes to your tabletop. Our meticulously crafted WWII miniatures don't just recreate battles; they honor the diverse individuals who shaped them. Discover the 761st Tank Battalion and more. History is in your hands.
• •Headline: Fuel Your Passion. Forge Your Narrative. Body: Every detail matters. From the determined gaze of a WWI Harlem Hellfighter to the rugged armor of a diesel-powered mech in our Shattered Crown universe. Gaddis Gaming miniatures are designed for discerning wargamers who demand quality and a story worth telling. What legend will you create?
• •Headline: More Than Miniatures. It's a Shared Adventure. Body: Gather your friends, lay out your TableTopper, and let the dice roll! At Gaddis Gaming, we believe in the power of social gameplay. Our rulesets and miniatures are crafted to bring people together for unforgettable tabletop experiences.
• •Headline: Unearth History. Paint by painstaking Detail. Play with Pride. Body: Gaddis Gaming offers a unique range of 28mm historical and \"weird war\" miniatures. We're dedicated to quality, accuracy, and telling the stories of *all* who served. Explore our collections and bring a new dimension to your wargaming.
• •Headline: This Isn't Just a Game. It's a Legacy. Body: Lee Gaddies founded Gaddis Gaming to share the rich, often overlooked, histories of heroes. Through our G.U.A.R.D.S. system and diverse miniature lines, we invite you to learn, play, and honor the past. Join us in giving everyone a place at the table.