Brand Tone

functional, reassuring, and customer-centric

Brand Values

• •Ergonomics and Comfort
• •Value and Affordability
• •Practicality and Versatility
• •Customer Support

Best Practices

• •Focus on the "Why": Instead of just listing features like "flip-up arms," explain the benefit: "Flip-up arms give you the freedom to move and save valuable desk space."
• •Use Reassuring Language: Incorporate words like "reliable," "supportive," "durable," and "long-lasting." Mention the 5-year warranty frequently to build trust and underscore the product's quality.
• •Keep it Person-Centric: Address the user directly ("*Your* back," "*Your* comfort"). Frame the product as a solution to their specific problems, like back pain or lack of space.
• •Highlight Practicality: Emphasize ease of assembly and use. Mentioning that it takes only "15-20 minutes" to assemble can be a strong selling point.
• •Be Honest and Transparent: Acknowledge what the chair is and isn't. Position it as the best choice in its price category. This aligns with the existing customer perception and builds credibility, rather than making claims that compete with premium, thousand-dollar chairs.

Social Perception

a reliable, budget-friendly entry into the world of ergonomic seating

Copy Examples

• •Your back shouldn't hurt from a day's work. The GABRYLLY ergonomic chair is engineered for 8-hour comfort and support, so you can focus on what matters.
• •Reclaim your office space. With easy flip-up arms, the GABRYLLY chair slides perfectly under your desk. More room for you, more room for your ideas. #WorkSmarter #OfficeComfort
• •Experience the GABRYLLY difference. With 4 key support points and breathable mesh to keep you cool, it's not just a chair—it's an investment in your well-being. Backed by our 5-year warranty.
• •Designed for modern work life. Whether you're in back-to-back meetings or deep in a project, our chair adjusts to you. Tilt back up to 120° for a quick break or lock it in place for focused work. Your comfort, your choice.
• •Stop settling for uncomfortable. Upgrade to all-day ergonomic support.