Tono de Marca

Sophisticated, artistic, and authentic; professional yet passionate, focusing on material beauty and craftsmanship; evocative language for timeless design appreciation; maintains elegance and exclusivity.

Valores de Marca

• •Artisanal Excellence
• •Quality Materials
• •Timeless Design
• •Authenticity
• •Exclusivity

Mejores Prácticas

• •Lead with the Story: Every piece of furniture has a story, from the origin of the wood to the techniques used. Start with this narrative to create an emotional connection.
• •Use Evocative and Sensory Language: Describe the texture of the wood, the depth of the color, and the feeling of the finished piece. Use words like 'tactile,' 'lustrous,' 'sculpted,' and 'resonant.'
• •Emphasize Exclusivity and Craftsmanship: Consistently use terms like 'handcrafted,' 'artisanal,' 'limited edition,' and 'made to order' to reinforce the brand's high-end positioning.
• •Maintain a Refined and Elegant Tone: Avoid slang, overly casual language, and aggressive sales tactics. The tone should always be respectful, confident, and knowledgeable.
• •Focus on 'Why' Not Just 'What': Instead of just listing the features of a piece of furniture, explain *why* those features matter. For example, instead of 'made of solid oak,' say 'Crafted from solid oak for a lifetime of stability and a beauty that deepens with age.'

Percepción Social

Perceived as a high-end, artisanal furniture designer creating 'investment pieces' for a discerning clientele valuing quality, craftsmanship, and unique design; positioned at the forefront of contemporary design, with an aura of exclusivity.

Ejemplos de Copy

• •Where craftsmanship meets legacy. Our new console, born from a single piece of solid maple, tells a story of patient artistry and enduring design. Discover the soul of wood. #GabrielPageMobilier #HandcraftedFurniture #SolidWood #ArtisanalDesign #TimelessElegance
• •Beyond furniture. We create heirlooms. Gabriel Page has spent years perfecting the ancient art of Shou Sugi Ban, transforming wood into a statement of unparalleled elegance. Bring a piece of art into your home. Learn more about our process. [Link to website]
• •The Art of Wood. The Soul of Design. Experience furniture handcrafted with passion and precision.
• •The PIQUÉ Chair is not merely a seat, but an invitation. An invitation to appreciate the subtle beauty of birdseye maple, the smooth, hand-sanded curves, and the quiet strength of a piece built to last for generations. Each chair is a testament to our belief that true luxury lies in the details.
• •An Artisan's Touch: Introducing Our Latest Collection