Brand Tone

Passionate, Authentic, and Refined

Brand Values

• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Italian Heritage
• •Passion
• •Personalization

Best Practices

• •Highlight "Handmade in Italy": Consistently reference the Italian origin and the artisanal, "laboratory" process to emphasize quality, uniqueness, and craftsmanship.
• •Emphasize the fusion of art and personal touch in every piece.
• •Use evocative language to describe the textures and materials used.
• •Share the story behind each collection, highlighting the inspiration and the artisanal process.
• •Showcase customer testimonials to build trust and credibility.

Social Perception

A brand known for its high-quality, handmade Italian craftsmanship, originality, and personal touch.

Copy Examples

• •Born from a shared passion in the heart of Italy, our laboratory is where unique visions come to life, one handcrafted piece at a time.
• •Each piece is lovingly handcrafted in our artisan laboratory in Aiello Del Sabato, Italy.
• •Discover the particularity of our objects, each with an unmistakable style.
• •Experience the art of WireArt and MetalArt, handmade with passion and precision.
• •Our refined and sought-after accessories embody a unique creative vision.