Brand Tone

inspirational, inclusive, culturally celebratory, positive, uplifting, friendly, engaging, playful, colorful

Brand Values

• •Cultural Celebration
• •Global Collaboration
• •Inspiration and Positivity
• •Social Responsibility
• •Community Engagement

Best Practices

• •Lead with the Mission: Always circle back to the core mission of celebrating cultural diversity. Whether in a tweet or a product description, this 'why' should be the golden thread in all communication.
• •Use Inclusive and Uplifting Language: Employ positive, welcoming, and inspirational words. Phrases like 'celebrate,' 'inspire,' 'connect,' and 'community' align perfectly with the established brand voice.
• •Spotlight Artists and Origins: Regularly feature the stories of the artists you collaborate with. Highlighting the 'who' and 'where' behind the designs adds authenticity and reinforces the brand's commitment to global partnership.
• •Incorporate Multilingual Elements: Even when writing in English, subtly weaving in the names of other languages or culturally specific terms can reinforce the brand's international focus. This reflects the product line itself.
• •Maintain a Unified Voice Across Platforms: The tone should remain consistent, whether on playful, visual platforms like Instagram or in more direct communications like email. The voice is celebratory and community-focused, which translates well everywhere.

Social Perception

Positive, unique, mission-driven boutique, perceived as credible and respected within the design community, and trustworthy, with products praised for universal appeal and educational value.

Copy Examples

• •Art has no borders. Our new collection, 'Global Heartbeats,' is a vibrant celebration of street art from every corner of the world. Each piece tells a story. Which one will tell yours? #gaboandmateo #CulturalArt #GlobalDesign
• •Spark their curiosity, in any language. Our multilingual art prints are designed to inspire big dreams in little ones. From English to Japanese, bring a world of color and positivity to their favorite spaces. Shop now and get 10% off your first order. #KidsRoomDecor #InspirationalArt #MultilingualKids
• •This month, we journey to Argentina to celebrate the incredible work of Pilar Moreno! Her playful and colorful designs are the soul of our latest children's collection. Discover her story and the inspiration behind the art that's warming hearts globally. #ArtistSpotlight #GlobalCommunity
• •More than just wall décor, it's a statement. This 'Crown of Colors' canvas print brings a pop of life and a touch of global inspiration to any room. Printed on durable, archival paper, it’s a piece of art designed to last and inspire for years to come. #HomeOfficeDecor #ArtThatSpeaks
• •At gabo and mateo designs, our mission is simple: to fill homes with art that celebrates the world. We partner with international artists to create contemporary, culturally-inspired designs that honor the diverse beauty of our global community. And with every purchase, you join us in supporting charities that drive social change. #ArtWithAHeart