Brand Tone

aspirational, confident, glamorous, encouraging, inclusive, positive, focused on self-expression and empowerment

Brand Values

• •Extravagance and Glamour
• •Self-Expression
• •Versatility
• •Ethical Consciousness
• •Inclusivity

Best Practices

• •Consistently use powerful, glamorous, and aspirational words like "dazzle," "fabulous," "sensational," and "stunning" to reinforce the core brand message.
• •Highlight how a single item can be styled for multiple occasions to emphasize versatility and a comprehensive wardrobe.
• •Ensure all copy uplifts and inspires confidence, focusing on how the product makes the customer feel.
• •Always mention "Vegan" and "Cruelty-Free" attributes for beauty products to appeal to conscious consumers and reinforce brand values.
• •Use visually descriptive language that paints a vivid picture, mirroring the brand's detailed product descriptions.

Social Perception

A trendy, online fashion and beauty boutique, perceived as an accessible and budget-friendly option for fashion-conscious shoppers, often featured on discount code sites and product aggregators.

Copy Examples

• •Be Your Own Masterpiece. Discover collections designed for every extravagant version of you.
• •Why whisper when you can shine? Our new Starlet Dress is here to make an entrance. ✨ #Gabelleous #ExtravagantSelf
• •Your Daily Dose of Fabulous is Here.
• •Bold color, bigger impact. Our vegan lipstick delivers a glamorous punch without compromise. Rich, creamy, and 100% cruelty-free—because true beauty is kind.
• •From boardroom chic to weekend glam, your style is limitless. Gabelleous offers versatile fashion and beauty for every moment. Shop now and save 15% on your first order!