Brand Tone

Approachable and Friendly, Confident and Empowering, Trendy yet Timeless, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Customer Satisfaction & Integrity
• •Inclusivity & Body Positivity
• •Quality and Style (Timelessly Trendy)
• •Empowerment
• •Entrepreneurial Spirit & Resilience

Best Practices

• •Embrace April's Voice: Continue to leverage April's personality as the face and voice of the brand. Use her friendly, enthusiastic, and relatable language (e.g., "sis," "fly girl," relatable struggles, emojis) consistently across all platforms and copy. This authenticity builds connection.
• •Highlight "Timelessly Trendy": Ensure product descriptions and promotional copy consistently reflect the balance between current trends and lasting style. Explain how a piece can be worn now and for seasons to come.
• •Empower and Uplift: Frame copy around making the customer feel good, confident, and beautiful. Use positive and affirming language. Showcase diversity in imagery and testimonials when possible to reinforce inclusivity.
• •Maintain Approachability: Keep the language conversational and avoid overly formal or technical jargon. Encourage interaction by asking questions, using polls, and responding to comments in a friendly manner, just as April does on TikTok.
• •Be Consistent Across Channels: While the style might be slightly adapted (e.g., more visuals on Instagram, quick videos on TikTok, slightly more detail on the website), the core tone – friendly, confident, empowering, and focused on "timelessly trendy" style – should remain consistent. This builds brand recognition and trust.

Social Perception

Positive & Engaging (Primarily on TikTok), Supportive Community, Stylish & Relevant, Trustworthy

Copy Examples

• •Stop the scroll! 🤚🏾✨ Our new 'Elysian Floral Maxi' just dropped, and she's everything you need to feel fabulous from brunch to sunset cocktails. Timelessly trendy, effortlessly you. Tap to shop your new favorite dress! #GabbyGraceBoutique #TimelesslyTrendy #NewArrival
• •Confidence looks gorgeous on you! 😍 Rock those curves in our 'Sasha Power Jumpsuit,' designed to flatter and empower. At Gabby Grace, we celebrate EVERY woman. Find your perfect fit and feel unstoppable. #GabbyGraceStyle #CurvyConfidence #EveryWomanBeautiful
• •Okay, real talk: finding that perfect top that's cute, comfy, AND versatile can be a mission, right?! 😩🙋🏽‍♀️ April's got you! Check out our 'Go-To Essential Knit' - it's the answer to your 'what to wear' dilemma. Soft, stylish, and ready for anything! #GabbyGraceFinds #StyleMadeEasy #FlyGirlApproved
• •Treat yourself, sis! 🛍️ Our Weekend Flash Sale is ON! Get 20% off ALL tops & accessories – no code needed! 🎉 Stock up on those Gabby Grace pieces you've been eyeing. Don't wait, your wardrobe will thank you! (Sale ends Sunday!) #GabbyGraceSale #ShopAndSlay #LimitedTimeOffer
• •More than just clothes, it's a feeling. ✨ Gabby Grace Boutique was born from a passion to help every woman shine with confidence. From 'timelessly trendy' pieces to a commitment to making you feel amazing, we're here for your style journey. Thanks for being part of our GGB family! ❤️ #GabbyGraceStory #FeelBeautiful #MemphisBoutique