Brand Tone

Nurturing, Creative, and Community-Oriented

Brand Values

• •Social Responsibility and Inclusivity
• •Creativity and Self-Expression
• •Quality and Craftsmanship
• •Joy and Celebration

Best Practices

• •Always Lead with "Why": Start with the feeling or the purpose behind the product. Instead of "We sell cake mix," use "Create joyful moments with our easy-to-use cake mix." This connects the product to the core values of creativity and celebration.
• •Use Inclusive and Encouraging Language: Employ words like "together," "your," "create," and "discover." The tone should empower the customer and make them feel part of the Gaabs community, whether they are a beginner or a seasoned baker.
• •Weave in the Social Mission Naturally: Occasionally and gently remind the audience of the brand's purpose. For example: "Every cake you buy helps us provide training and support through our foundation. Thank you for baking a difference with us." This reinforces the "feel-good" aspect of purchasing from Gaabs.
• •Focus on the Experience, Not Just the Product: Describe the joy of a workshop, the pride in a finished cake, or the fun of a team-building event. Sell the feeling and the memory that the product or service enables.
• •Maintain a Visually and Tonally Cohesive Feed: Ensure that the cheerful, creative, and community-focused tone is consistent across all captions, stories, and website updates. The language should always match the bright, clean, and welcoming visual identity of the brand.

Social Perception

The public perceives Gaabs as a beloved local institution that successfully merges a high-quality commercial enterprise with a genuine social mission. It is seen as: A "Feel-Good" Brand, A Go-To Place for Baking, Trustworthy and High-Quality.

Copy Examples

• •Unlock your inner artist, one sprinkle at a time. ✨ Our cake decorating workshops are about more than just frosting; they're about sharing laughter, learning a new skill, and creating something beautiful with your own hands. Ready for a sweet challenge? Link in bio to book your spot!
• •Tired of the same old team-building exercises? Let's bake things better! Our corporate workshops offer a fun, delicious, and collaborative experience that strengthens team spirit. Swap spreadsheets for spatulas and build something sweet together. Learn more about our custom packages at gaabs.nl.
• •Your Celebration, Perfectly Crafted. From birthdays to 'just because,' we design custom cakes that tell your story. Made with love, creativity, and the finest ingredients.
• •A sweet reason to celebrate this season! 🍂
• •The secret to a perfect bake, delivered to your door. Our signature vanilla cake mix is crafted for a flawless, delicious result every time. Just add your own creative touch and let the magic happen. Because everyone deserves a little homemade joy.