Brand Tone

Professional & Authoritative, Informative & Educational, Aspirational & Transformative, Enthusiastic & Passionate

Brand Values

• •Quality & Efficacy
• •Education & Expertise
• •Innovation
• •Professionalism
• •Transformation

Best Practices

• •Highlight professional-grade quality in all communications.
• •Incorporate educational content, sharing tips and tutorials.
• •Showcase transformative results through visuals and descriptions.
• •Maintain an enthusiastic tone when discussing makeup artistry.
• •Emphasize the brand's association with recognized names like Danessa Myricks.

Social Perception

BlyssPro is perceived as a provider of high-quality, professional-grade beauty solutions, associated with education and innovation, particularly in makeup artistry. The brand is seen as a reliable source for achieving transformative beauty results.

Copy Examples

• •Experience professional-grade results with our Lash & Brow Lift Keratin. Achieve stunning, long-lasting lifts every time!
• •As the official distributor of Danessa Myricks Beauty in Peru, we bring you innovative and high-performance makeup solutions.
• •Unlock your skin's potential with our Ultrasonic Skin Scrubber, designed for deep cleansing and enhanced product absorption.
• •Join us at The Beauty School and master the latest makeup techniques with our expert instructors.
• •Discover the secret to flawless makeup application with MyKitCo brushes, now available through our associated channels.