Brand Tone

Feminine, aspirational, friendly, approachable, trendy, current, promotional and sales-driven

Brand Values

• •Style and Fashion
• •Femininity/Empowerment
• •Accessibility
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., playful, sophisticated, warm, inspiring), 'do's and don'ts' for language, and target audience.
• •Know Your Audience: Understand who you're talking to – their aspirations, pain points, and language style. Tailor your copy to resonate with them authentically.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email newsletters, or customer service interactions.
• •Use Storytelling: Weave narratives around products or the brand that connect emotionally with the audience, reflecting the brand's values and aspirational qualities.
• •Review and Refine: Regularly review your copy and customer feedback to ensure the tone remains effective, relevant, and aligned with the brand's identity. Train anyone creating content on the established brand voice.

Social Perception

Customers likely perceive 'Closett da Amora' as a source for trendy women's clothing. The perception will be heavily influenced by product quality, customer service, and the accuracy of product representation online. Positive perception would stem from satisfaction with purchases, good customer service, and an appealing online presence.

Copy Examples

• •Instagram Post (New Arrival): '🌸 Fresh in! 🌸 Your new favorite dress has just landed at Closett da Amora! Perfect for turning heads and feeling fabulous. Tap to shop and embrace your style! #ClosettDaAmora #NewCollection #Fashion #StyleInspo #MustHave'
• •Email Subject Line (Sale Promotion): '✨ Treat Yourself! ✨ Up to 30% OFF everything you love at Closett da Amora!'
• •Product Description Snippet (for a versatile blouse): 'From work meetings to weekend brunches, our [Blouse Name] is the effortlessly chic piece your wardrobe has been craving. Soft fabric, a flattering cut, and endless styling possibilities. Get yours and shine!'
• •Facebook Ad Copy (Targeting): 'Hey, fashion lover! 👋 Discover the latest trends and timeless pieces at Closett da Amora. We believe every woman deserves to feel beautiful and confident. Explore our collection today! [Link to website]'
• •Instagram Story (Interactive Poll): 'Which look are you vibing with for this weekend? 😍 [Image A vs. Image B - both featuring store items] Vote now & find your fave at Closett da Amora!'