Brand Tone

Enchanting and Playful, Child-Friendly and Appealing to Parents, Promotional and Accessible, Direct and Informative

Brand Values

• •Joy and Imagination
• •Accessibility and Convenience
• •Customer Service
• •Trust and Security

Best Practices

• •Embrace Whimsical Language: Consistently use words and phrases associated with magic, wonder, adventure, and joy (e.g., "enchanted," "magical," "adventure," "sparkle," "dream").
• •Speak to Both Child and Parent: While the products are for children, the copy should also appeal to parents by highlighting safety, comfort, ease of purchase, and the joy their child will experience.
• •Maintain Clarity and Simplicity: Ensure that calls to action, product information, and policies are easy to understand, despite the playful tone.
• •Visually Align Tone: Ensure that the visual elements (website design, social media imagery) complement the enchanting and playful tone of the copy. Use bright, cheerful imagery.
• •Be Consistent Across All Channels: Whether it's the website, social media, email, or customer service interactions, the brand's voice should remain consistent to build recognition and trust.

Social Perception

Limited Online Footprint, Neutral to Potentially Positive (for those who find it), Lack of Third-Party Validation

Copy Examples

• •Headline for New Collection: "Unlock a World of Wonder! ✨ Our New Magical Costumes Have Arrived to Spark Your Little One's Imagination."
• •Instagram Post Caption: "Weekend adventures just got an upgrade! 🚀🦸‍♀️ Which hero will your child become? Explore our collection of vibrant, comfy costumes – perfect for endless play! Shop now via the link in bio. #MagikusKids #CostumePlay #Imagination"
• •Email Subject Line for Promotion: "Psst... A Magical Treat Inside! 🤫 Free Shipping on All Costumes!"
• •Product Description Snippet: "Crafted for comfort and designed for dreams, our [Costume Name] isn't just a costume, it's a ticket to an enchanted realm. Watch them play, explore, and create unforgettable memories. Secure payment and happy adventures guaranteed!"
• •Website Banner Text: "Pure Magic, Delivered to Your Door! 🚚 Shop Delightful Kids' Costumes Today & Enjoy Exclusive Gifts!"