Brand Tone

fashion-forward, aspirational, and friendly

Brand Values

• •Style & Fashion: Presenting eyewear as a key fashion accessory to elevate any look.
• •Affordability & Value: Offering trendy and "luxury vibe" sunglasses without a high price tag.
• •Quality & Functionality: Highlighting features like UV protection, polarization, and durable, comfortable materials.
• •Versatility & Personal Expression: Providing a wide range of styles to suit different personalities, occasions, and outfits.
• •Confidence Building: Positioning sunglasses as a tool to help customers feel more confident and put-together.

Best Practices

• •Stay Enthusiastic and Positive: Use upbeat language, exclamation points (sparingly), and positive framing to convey excitement and confidence in the products. Words like "love," "fabulous," "stunning," "perfect," and "amazing" fit the current tone.
• •Embrace Emojis: Continue to use relevant emojis to add personality, visual appeal, and a friendly, modern touch to social media posts and website copy, mirroring their current successful usage.
• •Focus on "You" and Benefits: Address the customer directly (using "you" and "your") and highlight how the sunglasses will make them look and feel (e.g., more stylish, confident, ready for any occasion).
• •Keep it Fashion-Forward and Aspirational: Use language associated with style, trends, and glamour. Connect the sunglasses to desirable lifestyles and experiences (e.g., "celebrity look," "retro glamour," "effortless style").
• •Maintain a Conversational and Relatable Voice: Especially on social media and blogs, write as if you're talking to a friend who loves fashion. Ask questions, use colloquialisms where appropriate, and share "insider" style tips.

Social Perception

The brand actively cultivates an image of being stylish, affordable, and in tune with current fashion trends, particularly targeting women. The brand aims to be perceived as offering "affordable luxury."

Copy Examples

• •✨ Your Secret Weapon for Instant Glam! ✨ Body: Turn heads and own every moment. Our latest SheTopper collection is here to upgrade your style game without breaking the bank. Find your perfect pair and let your confidence shine! #SheTopperStyle #SunglassVibes
• •Coffee Date? Beach Day? We’ve Got You Covered! 🕶️ Body: From chic city strolls to sun-soaked adventures, Sheniko sunglasses are your go-to accessory. Lightweight, UV-protective, and oh-so-stylish. What look will you create today? #ShenikoShades #EverydayElegance
• •Don't Just Follow Trends, SET Them. 🔥 Body: Dare to be different? Our bold new SheTopper frames are designed for the fashion-forward soul. Express your unique vibe and make every street your runway. Shop now and snag 20% off when you buy two! #SheTopperBold #FashionRebel
• •Small Face? Big Style! 💖 Body: Finding the perfect fit is everything! Our specially designed SheTopper sunglasses for smaller faces offer ultimate comfort and maximum chic. Say goodbye to slipping shades and hello to fabulous! #SheTopperFit #PetiteAndPowerful
• •Luxury Looks You’ll LOVE (and your wallet will too!) 😉 Body: Get that high-end feel without the high-end price tag. Sheniko brings you premium quality, polarized lenses, and the hottest styles of the season. Elevate your everyday – you deserve it! #AffordableLuxury #ShenikoEyewear